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Calling Local Nonprofits for UM’s 7th Annual PhilADthropy

Local nonprofit organizations in South Florida in need of marketing materials can now apply for University of Miami School of Communication’s seventh annual PhilADthropy. In 25 hours, students under the direction of faculty, alumni, and industry professionals create advertising campaigns, branding initiatives, public relations pieces, social media strategies, and a variety of other marketing materials at no cost to the nonprofit organization. “PhilADthropy is an opportunity for our students to put their classroom skills to the test while learning the value of using these skills to give back to the [...]

December 22, 2015|Advertising, Public Relations|
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PR Students Create Campaign for Herbert Wellness Center’s 20th Anniversary

Last semester, Dr. Colee Splichal’s Public Relations Campaigns class created the campaign for the 20th anniversary of the Patti and Allan Herbert Wellness Center, which will take place in January 2016. The class, STC 436, is a capstone for the public relations major in which seniors apply what they have learned in the last four years to develop a campaign for a real-world client. The students created everything from a unique logo to the anniversary party, which will be held at the wellness center in February 2016. “I had to [...]

November 18, 2015|Advertising, Public Relations|
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British Broadcasting Corporation Executive David Jordan will Visit the University of Miami

David Jordan, one of the top officials of the British Broadcasting Corporation (BBC) in London, is speaking to more than half a dozen groups of University of Miami students and faculty on the Coral Gables campus next week on Monday, Tuesday, and Wednesday – Nov. 16, 17, and 18. “We’re delighted to be bringing such an accomplished journalist to the University of Miami,” said Greg Shepherd, dean of the School of Communication. “He brings a global perspective that fits perfectly with the work our students and faculty are doing.” Jordan, [...]

November 12, 2015|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Public Relations|
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PREP Students Assist Major Media at MCHF Diamond Ball

Saturday evening, Oct. 10, was the annual fundraising gala for Miami Children’s Health Foundation (MCHF) created to celebrate children, otherwise known as “diamonds.” Many people attended the ball to demonstrate their support of MCHF’s efforts, including celebrities like Armando Christian Pérez, the rapper known as Pitbull, and Cynthia Olavarria, at the JW Marriott Marquis in Downtown Miami for the 2015 MCHF Diamond Ball. The University of Miami’s School of Communication Public Relations Experience Program (PREP) worked the event giving communication students the opportunity to put their learning into action during [...]

October 12, 2015|Advertising, Public Relations|
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MFA Graduate Tim Warren Wins International Award for Whiskey Spot

Tim Warren, a School of Communication Cinema and Interactive Media M.F.A. graduate in motion pictures, won a Finalist award at the New York Festivals’ International Advertising Awards for his Master’s thesis highlighting the mystique of the Johnnie Walker brand.  The student spot was shot in South Florida, the Blue Ridge Mountains of North Carolina, and New York City. More than 60 industry professionals worked in sub-zero weather conditions, with a full special effects team, elite lighting crew and camera equipment, and the only Milo Motion Control Camera Rig in the [...]

2019-12-17T19:36:46-05:00August 26, 2015|Advertising, Motion Pictures|
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A Special Message for Supporters of the SoC

This past year, alumni, parents, and friends of the University of Miami have invested their time and money to help make extraordinary enhancements in the lives our students. Watch this special report produced by our very own School of Communication students at our UMTV studios.

August 22, 2015|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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Four Decades of Giving: A Model Alumna’s Unwavering Support of the U

Twenty-three years after graduating the University of Miami, the ties that drew School of Communication alumna, Jeanne Wolf A.B. ’61, to her alma mater ran deep. That spring of 1984, she established the Jeanne Wolf Scholarship Fund — an award to help make a UM education accessible to a deserving School of Communication student. Her generosity did not go unreciprocated. The very first recipient of her scholarship, Michael Robin, graduated in 1985 and went on to produce some of Hollywood’s biggest television hits, such as Nip/Tuck and The Closer. Her [...]

2023-10-26T13:28:24-04:00August 22, 2015|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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Advertising Students Win NSAC Fourth District of AAF

For the fifth year in a row, School of Communication students took first place in the National Student Advertising Competition Fourth District of the American Advertising Federation held April 18 in Orlando. Under the direction of faculty advisors Meryl Blau and Melissa Jane Barnes, the team beat Florida State University and the University of South Florida, who placed second and third, respectively. The National Student Advertising Competition (NSAC), organized by the American Advertising Federation, partners with a corporate client each year then challenges more than 200 college chapters to develop [...]

2019-12-17T19:39:45-05:00April 30, 2015|Advertising|
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UM School of Communication Students Win 14 ADDYs

Mailers, apps and marketing campaigns characterized by their innovation led to School of Communication students taking home six gold and eight silver local ADDY awards. Students used skills learned in the classroom to take on corporate clients by creating campaigns for Mary Kay, Maker’s Mark and Johnnie Walker. They also tackled global and social problems, ingeniously addressing the issues of cyber bullying, Ebola and childhood obesity. Winning a gold or silver local ADDY award is the first of three steps to the national Student American Advertising Awards Competition. “The ADDYs [...]

2019-12-17T19:41:04-05:00March 10, 2015|Advertising, Motion Pictures, Public Relations|
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How 25 Hours Without Sleep Produces Professional Advertising Campaigns for Nonprofits

Sleep is overrated. No one knows that better than Meryl Blau, faculty advisor to PhilADthropy and professor at University of Miami’s School of Communication. Since 2010, Blau has put together 16 teams of student and professional volunteers and led them on a 25-hour caffeine-fueled advertising rolling coaster. The end result? Sixteen nonprofits walk away with professional advertising materials that have been used in local and national campaigns.  “In 25 hours you guys were able to make all this?” asked Amir Whitaker, founder of Project Knucklehead, “You guys have been able [...]

February 13, 2015|Advertising, Public Relations|
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