Media Management Association Meeting
Anthony Santana, chief marketing officer at Hardcore Advertising, will share his professional insights into the evolution of social media marketing.
Career Advice to Graduates: ‘Never Give Up!’
By Andrea Tarrab With 25 years of TV sales experience, Heather Aucoin was the perfect speaker for the Media Management Association to invite to provide career advice to students and identify current trends in the television business. Aucoin has worked for NBCUniversal since 2005, including as an account executive, a Southeast sales leader, and a national sales manager. She has collaborated with a wide range of advertisers, from Fortune 500 companies to local businesses, and managed accounts for big sports events, such as the Olympics, the Super Bowl, and the [...]
Virtual Media Management Association Meeting
On Monday, Nov. 7, 6 - 7 p.m., Heather Aucoin, sales director, NBC 6/WTVJ and Telemundo 51/WSCV, NBCUniversal, will speak virtually about the trends in TV sales.
MMA Meeting: “The Sports Industry is the Intersection Between Law and Business”
By Andrea Tarrab In Oct. 2022, Ivan Parron joined the members of the Media Management Association on Zoom to discuss current issues in sports media law. Born in Miami and raised in a family of Cuban immigrants, he shared with members anecdotes about growing up in his household, his upbringing, and what led him to cultivate a great work ethic. Parron acknowledged that he was already interested in television technology at an early age. As part of his 25-year professional career, Parron worked in TV sales for Paxson Broadcasting, founded [...]
MMA Meeting: “Careers are not linear”
By Lee Shlomo Allison Blumenfeld, an alumna of the University of Miami and the first president of the Media Management Association (MMA), recently spoke to members of the MMA about her professional growth and transition since graduation, including her current position at Meta. In fact, learning and growth was a significant theme behind this meeting. Blumenfeld graduated from the University in 2014 with a B.S. in Media Management and History. During her time at the University, she first interned in a marketing role at TuneUp Media, a digital music company. [...]
Virtual Media Management Association Meeting
For the first virtual Media Management Association (MMA) meeting of the new academic year, on Monday, September 12, 6 - 7 p.m., we are delighted to welcome back UM Media Management alumna and first MMA President Allison Blumenfeld. Allison is a Client Solutions Manager for Meta and will share her professional insights and experiences since she graduated from UM in 2014.
Q&A Session About ‘Second Life’ and the Metaverse
By Ally Polner On April 11, Wagner James Au, the author of The Making of Second Life (available in the Richter Library) and The Metaverse Blog New World Notes (https://nwn.blogs.com) responded to questions about Second Life and the metaverse from members of the Media Management Association. Below is a summary of these conversation exchanges, with slight editing for clarity. For recall, Second Life was created by Linden Lab in 2003 (nearly 20 years ago) and is described as an online community of avatars--a second life for its residents. Your book, [...]
MMA Meeting: How to Gain Access in the Media Business
By Vivianne Martell In Feb. 2022, Brian Norris, senior vice president, direct to scale & commerce partnerships at NBCUniversal’s Advertising and Partnerships division and a frequent Media Management Association speaker, shared his advice with students for entering the media business. He has more than 20 years of professional experience in advertising and sales, including nearly 15 years in leadership positions. Norris began the presentation by retracing his own professional journey, which started at Lifetime Television as a sales assistant. A key trigger for his interest in advertising sales occurred when, [...]
There Are Many Layers in Intellectual Property Protection, Expert Says
By Ally Polner Intellectual property (IP) lawyer, Allison Lovelady, shared many insights with aspiring media professionals at the virtual Feb. 2022 meeting of the Media Management Association. As a partner at Shullman Fugate PLLC, Lovelady primarily litigates and counsels clients on copyright, trademark, defamation, and related privacy disputes. She graduated from the University of Florida with a bachelor's degree in Public Relations and Business Administration and earned her JD from Nova Southeastern University where she was an editor for the Journal of International and Comparative Law. Lovelady started off her [...]
The New Standard for TV Ad Measurement
By Micaela Wenger In November, Brett Jensen, director of solutions at iSpot (or iSpot.tv) joined the members of the Media Management Association over Zoom to discuss the company's approach to measuring TV ads. After earning a degree in electronic journalism from Kansas State University, he decided to orient himself toward the media business, including radio sales, interactive advertising, and consulting, and never looked back. In 2017, he began to work at iSpot, an 8-year-old U.S. measurement company with more than 200 employees. Unlike other measurement firms, iSpot specializes itself in [...]