For a complete list of courses, please visit the UM Bulletin website at http://bulletin.miami.edu
Graphic Design for Public Relations
Graphic design tactics for public relations. Students learn design techniques and software application for newsletter and brochure design, media kit design, PSA design, and other forms of communication used in the execution of public relations strategies.
Graphic Design for Strategic Communication
An introduction to the art of visual communication as it relates to advertising design. Students will learn how to use Adobe PhotoShop and InDesign as tools for applying basic graphic design techniques used in print and outdoor media. Topics include typography, design principles, art & image manipulation, conceptualization and layout stages, color theory and color reproduction, printing processes, and production.
Public Opinion and Mass Communication
An exploration of the formation and role of public opinion in mass communication with an emphasis on its role in public relations. Theories of public opinion in American culture and their application in attitude formation and research methodologies will be examined.
Public Relations Campaign
The capstone course for seniors in their last year of study. Theory and principles, audience research, strategic planning, and targeted communication are applied in developing a campaign to influence attitudes and behavior on behalf of a real client. A written plan, professional presentation, and teamwork are emphasized.
Public Relations Ethics
Ethical concepts and issues pertaining to individuals and society with application to advertising and public relations. Case studies focus on professional and personal ethics based on traditional teaching, modern codes, and other guidelines.
Public Relations Internship
Students select an internship in the field of public relations for on-the-job training. The student will work a minimum of 45 hours per credit. No more than three (3) credits of internship may be completed in any given semester.
Public Relations Management
Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.
Public Relations Strategy Development
This course introduces students to research-based strategy development and planning at the core of public relations practice.
Religion, Communication, and Culture
A seminar to examine the role of public relations in American political campaigns.