STRATEGIC COMMUNICATION

STC 290 section 7D – Events PR: This course will expose students to strategies and tactics used to plan events on both a large and small scale. Topics will include relationship building, planning strategies, site and venue management, fundraising, budgeting, and event design/execution. Prerequisite: STC 116 or permission of instructor

STC 290 section 1O – Designing for Sustainability: This course will expose students to design tactics that focus on the use of sustainable materials to protect the environment around us. Prerequisite: STC 102 or permission of instructor

STC 444/644 + COM 609 section O – Social Media Analytics: This course will provide an overview and practical application of various digital and social media data, analytics, and tools, as well as their efficacy in strategic communication. More specifically, it will provide experience with analytics that brands, companies, and organizations can use across digital and social media platforms, which provide insight on efforts to reach specified target audiences to stimulate attitudes, engagement, two-way communication, and behavioral outcomes. Students will use numerous public and commercial sources of data, metrics, analyses, and tools to prepare written reports and presentations that describe and evaluate an organization’s digital and social media profile, its effectiveness, and recommendations for improvement.

STC 490 section Q – Innovation in Advertising: This course will introduce students to the workings of advertising in the digital era. In this class, students will learn strategic frameworks that apply to consumers in digital, learn the basics of digital technologies, platforms, and measurements. Students will also apply their knowledge by analyzing consumer behaviors in the digital era and developing a strategic advertising plan. Prerequisite: STC 200 and junior standing or higher

STC 493 section EF – Events, Fashion or Sports

STC 493/629 section 4G – Women in PR: This course will expose students to the role of gender in the field of public relations and, in particular, the robust involvement of women in shaping the growth and future of the ever-changing public relations industry. Prerequisite: Junior standing or higher