Department of Strategic Communication2023-03-09T16:08:06-05:00

Department of

STRATEGIC COMMUNICATION

ABOUT

The Department of Strategic Communication at the University of Miami School of Communication consists of Advertising and Public Relations, two programs that are continually evolving to meet the dynamic demands of the media industry. Originality and creativity are key for students of the department who will be challenged to develop innovative brands, create engaging campaigns, and learn how to strategically promote a client for various media including magazines, billboards, television, and radio. Alumni of the department are employed in a variety of organizations and leading agencies around the country and internationally.

SPECIAL TOPICS COURSES

Please consider the following Special Topics course offerings from the School of Communication. Spring registration begins on November 7, 2022. Please consult Canelink, the instructor of record, and/or your academic advisor for more information.

STC 290 section 7DEvents PR: This course will expose students to strategies and tactics used to plan events on both a large and small scale. Topics will include relationship building, planning strategies, site and venue management, fundraising, budgeting, and event design/execution. Prerequisite: STC 116 or permission of instructor

STC 290 section 1ODesigning for Sustainability: This course will expose students to design tactics that focus on the use of sustainable materials to protect the environment around us. Prerequisite: STC 102 or permission of instructor

STC 444/644 + COM 609 section OSocial Media Analytics: This course will provide an overview and practical application of various digital and social media data, analytics, and tools, as well as their efficacy in strategic communication. More specifically, it will provide experience with analytics that brands, companies, and organizations can use across digital and social media platforms, which provide insight on efforts to reach specified target audiences to stimulate attitudes, engagement, two-way communication, and behavioral outcomes. Students will use numerous public and commercial sources of data, metrics, analyses, and tools to prepare written reports and presentations that describe and evaluate an organization’s digital and social media profile, its effectiveness, and recommendations for improvement.

STC 490 section QInnovation in Advertising: This course will introduce students to the workings of advertising in the digital era. In this class, students will learn strategic frameworks that apply to consumers in digital, learn the basics of digital technologies, platforms, and measurements. Students will also apply their knowledge by analyzing consumer behaviors in the digital era and developing a strategic advertising plan. Prerequisite: STC 200 and junior standing or higher

STC 493 section EFEvents, Fashion or Sports

STC 493/629 section 4GWomen in PR: This course will expose students to the role of gender in the field of public relations and, in particular, the robust involvement of women in shaping the growth and future of the ever-changing public relations industry. Prerequisite: Junior standing or higher

LATEST NEWS

Graduating Senior is All About Clubs, Communication, and Now Commencement

May 1, 2023|

By Karina Valdes Katarina Jenkins is graduating with a Bachelor of Science in Communication majoring in public relations and with two minors; one in media management and a second in marketing. Visit https://commencement.miami.edu/ for more information on commencement at the University of Miami. For Katarina Jenkins, the decision to attend the University of Miami was an easy one. Her mom, [...]

Featured Projects

A few of our strategic communication projects, all done by our very own students and faculty.

Faculty

Regina
Ahn

regina.ahn@miami.edu
(305) 284-1647
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Meryl
Blau

mblau@miami.edu
(305) 284-8867
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Heidi
Carr

h.carr@miami.edu
(305) 284-1635
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Neri
Garcia

nlg18@miami.edu
(305) 284-1063
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Marcia
Gomez

MarciaGomez@miami.edu
(305) 284-5177
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Alex
Heria

a.heria@miami.edu
(305) 284-5239
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William
Hughes

w.hughes@miami.edu
(305) 284-1064
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Alyse
Lancaster

alancaster@miami.edu
(305) 284-2843
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Yeunjae
Lee

yxl992@miami.edu
(305) 284-2539
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Queenie
Li

queenie.li@miami.edu
(305) 284-3180
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Wesley
Miller

jackmiller@miami.edu
(305) 284-4544
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Jasper
Nelissen

j.nelissen@miami.edu
(305) 284-3153
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Sarai
Nunez

s.nunez1@miami.edu
(305) 284-5239
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Weiting
Tao

Weiting.Tao@miami.edu
(305) 284-5224
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Wanhsiu Sunny
Tsai

wanhsiu@miami.edu
(305) 284-2845
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