Assistant Professor of Professional Practice


CIB 1054-B


(305) 284-1064


Will Hughes began his advertising career with DDB and has helped create award-winning campaigns for some of the world’s leading brands, most recently with SapientRazorfish and Barbarian. A copywriter and creative director, he currently serves as co-founder of IF WHEN THEN. In the classroom he shares his passion for creative development and brand storytelling.

Prior to joining the industry he earned an MFA in Creative Writing from the University of Houston as a three-year Cullen Fellow in Fiction. He also published fiction and nonfiction, founded a notable Brooklyn literary journal, and taught literature and rhetoric at the City University of New York.

Courses Taught

STC 231, STC 331, STC 384, STC 434, STC 492, STC 496