Advertising, M.A.

Graduate knowing how to find the cultural insight a brand is missing, and how to turn it into an advertising strategy that works. Along the way, you’ll build practical skills in AI, strategic planning, project management, data analytics, and consumer engagement.

In-person 36-Credit Degree

Graduate in 2 years

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Global Perspectives

Engage with a diverse community of students and faculty to gain unique multicultural insights and global perspectives.

Industry-Relevant Courses

Courses include AI for Advertising, Media and Social Media Strategies and Planning, Project Management, International Advertising, and more.

360° Education

Small class sizes, award-winning faculty, and strong professional networks.

Your Bridge to Advertising Leadership

This program prepares you for a career in strategic advertising with a global lens built in. Our students and faculty bring perspectives from around the world, and the ideas you’ll study reflect how advertising actually works across different cultures and markets.

Explore some of our featured courses:

AI for Advertising

This course explores the potential uses of artificial intelligence (AI) in the field of advertising, the accelerating capability and uses of AI tools, and the ethical, social, and economic implications. A key focus of the course is on how AI is transforming the creation, delivery, and measurement of advertising campaigns. Students will examine AI-driven advertising tools, learn to implement AI strategies, and understand the ethical, social, and economic implications of AI in advertising. Topics include AI in media planning and buying, advertising content creation and personalization, dynamic creative optimization, chatbots, advertising research, and predictive analytics for advertising.

Sports, Publicity, and Promotions

This course will provide a review, examination and practical application of sports communications, publicity and promotions in strategic communications.

Consumer Insights & Engagement Strategies

This course focuses on insight generation through quantitative, qualitative, and AI methods, developing consumer engagement strategies, and measuring the impact of insights-driven engagement.

Project Management for Advertising

Introduction to project management, including defining project scope, writing a project plan, setting objectives and success metrics, and using project management tools.

The Business of Advertising Account Management

Dive into the world of Advertising account management through relevant case studies of real ad world scenarios. This practical course supports student’s business strategy, management, and client relationship skills development.

Advertising Entrepreneurship

This course focuses on the entrepreneurial aspects of working in the advertising industry, from the perspective of assisting in the launch of a new brand or company, and from that of the process of defining and starting a new advertising agency business.

Social Media Strategies

This course will provide an overview and practical application of various public and commercial social media analytics and tools, and will cover sources of data, metrics, analyses, and tools used in the development of successful social media campaigns.

Curriculum

Plan of Study

Learning Outcomes

The Advertising, M.A. is designed for students seeking advanced graduate study in advertising strategy, management, and audience insight. Applicants from a range of academic backgrounds, including communication, journalism, media studies, marketing or business, psychology, or the arts and humanities, and those whose undergraduate training focused on creative advertising are encouraged to apply.

The UMiami Advantage

Orange Umbrella

Orange Umbrella is the University of Miami’s student-run communication agency. Students from any major seeking hands-on experience in branding, strategy, advertising, marketing, PR, social media and more, can collaborate with local and national clients to get real-world experience. Learn more.

1:1 Mentorship with Industry Experts

Students receive personalized guidance through dedicated mentorships with faculty who are also industry professionals. These close mentor relationships provide invaluable insights, career advice, and tailored feedback, helping students navigate their professional journeys and excel in a rapidly changing advertising landscape.

Ad Group

Recognized by the American Advertising Federation, AdGroup members learn, build a community, and network with industry professionals. Members have gone on field trips to Spotify, Royal Caribbean, VML, and Markham Yard. Recent guest speakers include Creative Directors from Calvin Klein, Nike, and Tory Burch.

Students studying in Shalala Spring 2026

Intimate Learning Environment

Experience personalized learning in small class settings that foster collaboration. Students explore unique electives like AI, VR, AR, and social media strategy, gaining a competitive edge in emerging technologies and trends while enjoying individualized attention from faculty and peers.

Miami: A Creative Hub

Located in a vibrant, multicultural city, Miami offers students unparalleled opportunities to connect, network, and grow in a hub known for creativity, innovation, and access to top-tier advertising agencies, startups, and global brands. The city’s dynamic energy fosters creativity and entrepreneurship, providing a rich backdrop for career growth.