Media Management, B.S.C.
Undergraduate Program
About the Program
Be part of the fast-moving and exciting media business.
The Media Management program teaches students how to develop and apply analytical and critical skills for addressing the multi-faceted challenges of delivering and monetizing content across media platforms.
Specifically, the Media Management major provides students with a broad understanding of the business aspects of the media in such areas as programming, distribution, operations, research, and sales. Media Management students are also encouraged to take courses in the Miami Herbert School of Business. Media management students can gain professional experience through campus media (e.g., WVUM, UMTV, Distraction, The Miami Hurricane) and through national or local internship programs.
In addition, Media Management students have the opportunity to participate in the School of Communication’s Semester in Los Angeles program and hear leading industry speakers sharing their expertise at Media Management Association meetings.
For a complete list of courses, please visit the UM Bulletin website at http://bulletin.miami.edu
Understanding Media and Content in the Digital Age
This course examines how traditional and new media industries are economically structured and how various media content influences audiences and culture. Historical, technological, and regulatory issues related to the different media platforms will also be discussed from a comparative perspective.
Media Research and Analysis
Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.
Legal Issues in Media Management
Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.
Media Sales
Operation of sales departments within media outlets. Course includes the preparation and delivery of sales presentations as well as the use of audience reports.
Media Programming
Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.
Strategic Media Management
This course focuses on strategy analysis, formulation, implementation, and evaluation in managing media enterprises. Media cases are used to apply and discuss strategies.
Media Industry Trends
This course examines the organizational and economic issues that influence today’s mass media environment.
Media Entrepreneurship
Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.
Media Distribution for Film and Television
This course covers the various aspects of the distribution process for films and television programs through conventional and emerging channels.
Media Technology
This course examines the deployment, use, and impact of communication technologies in various media contexts from an economic, regulatory, and social perspective.
Related Minors
Resources
Showcase Your Talents
The Media Management Association (MMA) offers students opportunities to network with local industry professionals at monthly meetings and run for office in early fall. The MMA Awards competition is held in late spring to recognize the outstanding work of students in the area of media management. Every semester, Orange Umbrella, the media consultancy housed in the University of Miami’s School of Communication, invites students to apply for various positions, including account managers, and work on real-life projects for clients. Students in Media Management can also join the executive boards of UMTV and WVUM, the University of Miami’s award-winning cable channel and FM radio station, respectively.
Featured Projects
A few of our media management projects, all done by our very own students and faculty.
- Inside IMAX: What Makes It “The World’s Most Innovative Movie-Going Experience”Nabeel Sneij2022-06-09T15:26:05-04:00
Inside IMAX: What Makes It “The World’s Most Innovative Movie-Going Experience”
- The Digitalization of Music: To Stream, To Spend, or To Steal?brackman2021-06-15T11:03:09-04:00
The Digitalization of Music: To Stream, To Spend, or To Steal?
- The Grass Always Looks Greener on Social Media: An Analysis of Social Media MarketingNabeel Sneij2021-06-15T11:01:55-04:00
The Grass Always Looks Greener on Social Media: An Analysis of Social Media Marketing
- Media Management Association Awards 2021Nabeel Sneij2021-06-15T09:34:47-04:00
Media Management Association Awards 2021
- Social Media Engagement and Film Box OfficeNabeel Sneij2021-06-15T11:02:05-04:00
Social Media Engagement and Film Box Office
- Cord Cutting: A Digital Revolution of Media Consumptionbrackman2021-06-15T11:02:14-04:00
Cord Cutting: A Digital Revolution of Media Consumption
- Cord-Cutting: An Analysis of the Cable-Quitting Phenomenonbrackman2021-06-15T11:02:40-04:00
Cord-Cutting: An Analysis of the Cable-Quitting Phenomenon
- Communication Technology Update and Fundamentals (2020 Edition)Nabeel Sneij2021-02-03T09:55:00-05:00
Communication Technology Update and Fundamentals (2020 Edition)
- Similarities and Differences in Over-The-Top Video Services Across Countriesbrackman2021-06-15T11:02:35-04:00
Similarities and Differences in Over-The-Top Video Services Across Countries
- The Costs and Benefits of Video StreamingNabeel Sneij2021-06-22T08:43:39-04:00
The Costs and Benefits of Video Streaming
- How TikTok Is Transforming TechNabeel Sneij2021-06-15T11:02:24-04:00
How TikTok Is Transforming Tech