Electronic Media, B.S.C.

Undergraduate Program

About the Program

Tell a Story. Change the World.

The Electronic Media major offers students the opportunity to customize their communication interests.

While many students focus on media production, others complete a mix of production and industry-related course work. Typically students take elective courses from several programs offered by the School of Communication. In addition to formal classroom work, all students within the program are encouraged to become involved in UMTV, the school’s cable television channel and WVUM-FM, the university’s student-run radio station serving South Florida.

For a complete list of courses, please visit the UM Bulletin website at http://bulletin.miami.edu

Fundamentals of Newsgathering

Skill development in gathering facts and other material for, and in preparation of, news stories in a variety of genres across platforms. Focus on gathering information from multiple sources, analyzing and organizing information for dissemination, and presenting the most pertinent facts clearly and cohesively to multiple media outlets.

Intermediate Electronic Media Production

Planning and execution of complex field, studio, and multimedia production in a variety of lengths and formats. High level skills in television control room situations and non-linear editing will be used to produce audio, video, and online content.

Legal Issues in Media Management

Examination of the legal environment affecting contemporary media businesses including broadcasting, advertising, public relations, web-based media, and print publications. Focus on U.S. law, with introduction of international and comparative perspectives.

Media Economics

Economic concepts, practices, and issues as they relate to the mass media industry.

Media Entrepreneurship

Students generate comprehensive business plans for a proposed media enterprise. Organizational, financial, and marketing aspects of starting a media business are discussed.

Media Programming

Course covers categories and sources for selecting program materials used in radio, television, cable television, and other program services. Strategies employed in devising program schedules and understanding audience behaviors are also covered.

Media Research and Analysis

Survey of qualitative and quantitative research methods used to collect and analyze data on media audiences. Course also covers metrics used by media industries. Practice in conducting small-scale audience measurement is included.

Media Sales

Operation of sales departments within media outlets. Course includes the preparation and delivery of sales presentations as well as the use of audience reports.

Media Technology

This course examines the deployment, use, and impact of communication technologies in various media contexts from an economic, regulatory, and social perspective.

Strategic Media Management

This course focuses on strategy analysis, formulation, implementation, and evaluation in managing media enterprises. Media cases are used to apply and discuss strategies.

Television News Reporting

Gathering and preparation of news stories for presentation in news programs. Includes field reporting, editing, preparation of visual and aural elements, writing, producing and performing for on-air presentation.

Television Performance

Introduction to communication concepts and skills involved in on-camera duties such as anchoring, interviewing and live reporting.

Related Minors

Broadcast Journalism, Electronic Media, Hispanic Media, Journalism, Media Management

Showcase Your Talents

Students studying Electronic Media at the School of Communication have many opportunities to showcase their talents to the world. From covering events live on our award-winning cable station to hosting their own show on the campus radio station WVUM, the avenues of real-world experience are endless.

Featured Projects

A few of our electronic media projects, all done by our very own students and faculty.

Ready to take the next step?