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The New Standard for TV Ad Measurement

November 30, 2021|

By Micaela Wenger In November, Brett Jensen, director of solutions at iSpot (or iSpot.tv) joined the members of the Media Management Association over Zoom to discuss the company's approach to measuring TV ads. After earning a degree in electronic journalism from Kansas State University, he decided to orient himself toward the media business, including radio sales, interactive advertising, and consulting, [...]

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