Assistant Professor


WCB 3002


(305) 284-1647


Dr. Regina Jihea Ahn, Assistant Professor in the Department of Strategic Communication, received her Ph.D. in Communications and Media from the University of Illinois at Urbana-Champaign. Dr. Ahn’s primary research interests are children’s consumer socialization, particularly related to media/advertising literacy, parental mediation, and advertainment content. Specifically, her research focuses on how young children understand and process advertising messages and how parent-child interaction influences children’s media/advertising literacy. She also explores how hybridizing entertainment and advertising shapes consumer socialization of children. Dr. Ahn’s research has been published in scholarly journals such as Journal of Advertising, Journal of Children and Media, Journal of Current Issues and Research in Advertising, and Young Consumers. Her work has also been presented at the American Academy of Advertising (AAA), the Association for Consumer Research (ACR), the Association for Education in Journalism and Mass Communication (AEJMC), and the International Communication Association (ICA).