Advertising

Advertising Professor’s Proposal Wins AAA Research Grant

By: Sabrina Pizziol The SoC’s very own associate professor, Wan-Hsiu “Sunny” Tsai, is a winner of the 2019-2020 American Academy of Advertising Research Fellowship Competition. Her research proposal is one of the five that were selected among hundreds of applicants to receive a $2,500 grant. “It is definitely an honor,” said Tsai. “Especially now that I am trying to establish a new research direction by embracing emerging technological issues like A.I.” Tsai co-authored Interpersonal Communication with Consumers via Humanized Chatbots: Perspectives from China and the U.S.A. alongside Ching-Hua Chuan, research [...]

2020-01-30T10:20:44-05:00January 29, 2020|Advertising|

Finding Inspiration in Cannes

School of Communication senior Leah Brown attended Cannes Lions Festival, one of the largest annual advertising and media gatherings held for the industry. Thanks to the University of Miami School of Communication, I got to experience the best trip of my life. I read the email about the program, called my parents, and planned my dream trip to Cannes, France. The 2019 Cannes Lions International Festival of Creativity was held from June 17 to June 21. Each day consisted of special guest speakers who spoke on various topics, very cool [...]

Designing a Career

UM School of Communication alumnus Derek Stanley, B.S.C. '07, thought he might be a newspaper designer when he grew up. Today, he is managing a Southern rock band based out of Nashville, TN – The Steel Woods.    “I had no intentions of getting into music,” said Stanley. “I loved it – as in I listened to music, but I didn't know that there was a whole business behind it.”   Stanley doubled majored in advertising and marketing with a minor in economics during his time at UM. Randy Stano, professor of [...]

Advertising Alumna Wins Top Award at Cannes Lions

It was 2012 Ultra weekend in Miami. Throngs of EDM lovers donning glitter tube tops and face paint crowded Museum park, including UM SoC alumnus and senior at the time Erin Evon. That year Evon was competing in NSAC — a national advertising competition — and when the adviser of the team, Meryl Blau, called her for some last-minute help, Evon, rainbow outfit and all, deserted the music festival and rushed to her team’s aid.  Evon graduated from the SoC’s creative advertising program in 2012, and this year, she won seven [...]

2019-12-17T19:21:55-05:00August 30, 2018|Advertising|

PREP’s Final Banger at the PRADDY Awards 2018

Students of the University of Miami Public Relations Experience Program (PREP) concluded their academic year with a bang at the Department of Strategic Communication’s PRADDY Awards. The PRADDY Awards provide a platform for both advertising and public relations students to showcase their work in and out of classroom. The event was held at UM School of Communication’s Shoma Hall on April 30.   “It’s exciting to work an event that I get to see all my peers and classmates at,” said Lina Abdullah, a junior PREP student majoring in Public Relations. “I not only [...]

2019-12-17T19:22:38-05:00May 15, 2018|Advertising, Public Relations|

Nine UM SoC Faculty Awarded a Creative Activity and Research Grant

Nine University of Miami School of Communication faculty were awarded a School of Communication Creative Activity and Research Grant from the Center for Communication, Culture, and Change for the 2018-2019 academic year. The grant supports research and projects that will result in clear and prominent scholarly and/or creative accomplishments that enhance the reputation of the School of Communication. Below is a brief summary of the grant recipients and their projects. Ching-Hua Chuan, research associate professor in the Department of Cinema and Interactive Media, received a grant for Creating Chatbots for Domain-Specific [...]

Craig Robins: The Interplay of Architecture, Design and Branding

Craig Robins, president and CEO of Dacra, is sharing his expertise with the University of Miami School of Communication, April 11 at 4 p.m. in CIB3053, Shoma Hall. This event will be moderated by award-winning journalist, Rula Jebreal, visiting professor in the School of Communication at the University of Miami. Robins is a developer, designer, philanthropist, and artist. Early in his career, Robins launched the economic revitalization of South Beach’s Art Deco District through meticulous renovation. This success prompted Robins to develop a uniquely vibrant community – the Miami Design District.  [...]

Make Valuable Connections at Fourth Annual Communication Meet-Up

Internship and job-hunting season has arrived. On March 28, University of Miami School of Communication’s Fourth Annual Communication Meet-Up will enable students and alumni to connect with professionals from a variety of communication fields. Attendees can look forward to networking with more than 50 company representatives looking to hire in areas including multimedia, design, communication, public relations, journalism, broadcasting, and advertising. Participants should dress professionally and bring copies of their résumés. Before the Communication Meet-Up, Oath Inc. is holding an info session from 1:30-2:30 p.m. in Wolfson room 3040, where [...]

Staying Up All Night for a Good Cause

On Feb. 23, I volunteered to stay up all night to help a local nonprofit during the ninth annual PhilADthropy, where students like me create campaigns and other communication pieces in 25 hours.  The event kicked off at 11 a.m. at the University of Miami School of Communication’s courtyard with speeches by assistant professor of practice in the Department of Strategic Communication and PhilADthropy founder, Meryl Blau, and dean of the School of Communication, Dr. Gregory J. Shepherd. After the 11 nonprofits were introduced, a lunch sponsored by the event's charter sponsor Markham [...]

Ninth Annual PhilADthropy is Launching to Help Local Nonprofits

Eleven leading non-profit organizations from South Florida were chosen to participate in the Ninth Annual PhilADthropy at the University of Miami School of Communication, where students create vibrant campaigns and other advertising materials in one 25-hour, coffee-fueled marathon for some of the most deserving local non-profits. Meryl Blau, lecturer in the Department of Strategic Communication at the School of Communication and the founder of PhilADthropy, says one campaign from last year’s event that really stood out was focused on Shake-A-Leg Miami (SALM). SALM works to improve the health, education, and [...]