FacebookTwitterInstagramVimeo

Advertising

Is Generation Z Addicted to the Phone?

By Jenny Hudak and Victoria Leal Studies show that those born in the late 1990s or later and who grew up with the use of digital technology, mainly Generation Z, are spending time online at unprecedented rates. Read about the pros and cons of increased social media use. Now, more than ever, Generation Zers are spending time online. According to the Pew Research Center, 97 percent of teenagers use at least one major online platform, like Instagram, Twitter, or TikTok. And, whether a person spends five minutes—or hours—online, social media [...]

2023-03-01T11:47:35-05:00March 1, 2023|Advertising, Public Relations|
Read More

Study Abroad in London Takes Students Inside Global Communication

By News@TheU Nearly a dozen students joined faculty members Joseph B. Treaster and Gina Presson from the School of Communication for the three-week trip. They sat in on a BBC politics broadcast. Tried out the correspondent’s chair at the CBS television bureau. Watched New York Times editors strategizing on their coverage of the Ukraine war and traced the career steps of the chief public relations and marketing executive for the studio that made the Harry Potter movies. Nearly a dozen University of Miami students, most from the School of Communication, [...]

2022-12-12T14:04:30-05:00August 8, 2022|Advertising, Broadcast Journalism, Journalism, Public Relations, School of Communication|
Read More

Entertainment Law is in the Future for this Graduate

By Barbara Gutierrez Amanda Carballo helped produce an award-winning film during her undergraduate years at the University of Miami. Now she plans to earn a law degree to represent artists in the entertainment industry. Amanda Carballo did not think she wanted to come to the University of Miami. The 22-year-old had lived all her life in Miami, and she thought that going away made the most sense. When the acceptance letter arrived, however, she could not say no. “I am so glad I did accept,” she said. “Now I look [...]

2022-05-10T11:48:57-04:00May 10, 2022|Advertising, Motion Pictures|
Read More

’Cane Launches Podcast to Encourage Student Wellness

By Nailah Edmead Kathryn Jackson’s new podcast reflects on her own journey and blends her academic studies with her passion for helping her fellow ’Canes improve their own well-being. For many new students, the transition from high school to college is a challenging time full of changed routines, a new community, and other uncertainties. Kathryn Jackson, a junior studying advertising with a minor in marketing and psychology, found the many transitional programs and orientation experiences offered at the University of Miami helpful, but knew that she needed to look inward [...]

2022-02-03T14:18:58-05:00February 3, 2022|Advertising|
Read More

Facebook Faces Challenges in Developing Instagram Kids

By Barbara Gutierrez Regina Ahn, an assistant professor who studies media literacy and education, parental mediation, and social media, notes that creating a social media site specifically for children is a tough task. Facebook recently announced that it will pause its development of Instagram Kids after heated criticism by parents and children advocates who claim that such a platform could be dangerous to kids’ mental health. The announcement comes amid media reports that Facebook knew from its own research that social media platforms such as Instagram—the photo and video sharing [...]

2021-10-08T11:44:02-04:00October 8, 2021|Advertising, Public Relations|
Read More

UM Advertising Program Wins Big at Miami American Advertising Awards

By: Jabria Roscoe The American Advertising Awards (ADDYs) is an annual competition that celebrates the best works in advertising at the local, district, and national level. The University of Miami Advertising program is the winner of 11 gold and a record-breaking 43 silver ADDYS at the 2021 Miami American Advertising Awards. “The ADDYs has been the awards show we enter the most, and every year it gets better and better,” said Sarai Nuñez, assistant professor of professional practice. “Despite the circumstances and the year that we had, we still did [...]

2021-04-08T10:47:07-04:00April 8, 2021|Advertising|
Read More

UM’s Advertising Program has Historic Win at the Design & Art Direction New Blood Awards

By: Jabria Roscoe On July 9, several students in UM’s advertising program won “Pencils” at the Design and Art Direction (D&AD) New Blood Awards. They are the first students in the program’s history to receive this award. “These awards are a credit to their hard work and creativity,” said Andrew Goldstein, lecturer for the advertising program. “It’s gratifying to see them succeed and it’s nice for them to get the recognition they deserve.” The students who participated in the awards were a part of the Advanced Advertising Creative Development course [...]

2020-09-16T14:49:17-04:00September 16, 2020|Advertising|
Read More

PRADDYs Awarded to the Top Advertising and Public Relations Students

By: Karina Valdes Annually, the Department of Strategic Communication hosts the PRADDYs to celebrate its most deserving and talented students as voted by the faculty of the department. Although this semester came with extraordinary challenges, advertising and public relations students continued to work with faculty to develop projects, presentations, portfolios, and communication pieces deserving of recognition. “I think it's always important to celebrate our students' hard work, dedication, and drive, but it's particularly important to do so during this unprecedented time,” said Alyse Lancaster, chair of the Department of Strategic [...]

2020-05-14T13:47:02-04:00May 14, 2020|Advertising, Public Relations|
Read More

Strategic Communication Students Recognized with Record-Breaking 35 Miami ADDY awards

By: Sabrina Pizziol University of Miami Strategic Communication students received an impressive 35 awards at this year’s American Advertising Federation of Miami ADDY Awards. This is a record number of Miami ADDYs for the School, with 3 gold and 32 silver awards. “For many years we have been working on building an award-winning advertising program,” said Sarai Nunez, assistant professor of professional practice. “It's amazing to see it all coming to fruition, and each year we keep on breaking our previous winning streak, so now it's time to tackle bigger competitions.” The AAFMiami [...]

2020-03-05T13:35:02-05:00March 5, 2020|Advertising, Public Relations|
Read More

Advertising Professor’s Proposal Wins AAA Research Grant

By: Sabrina Pizziol The SoC’s very own associate professor, Wan-Hsiu “Sunny” Tsai, is a winner of the 2019-2020 American Academy of Advertising Research Fellowship Competition. Her research proposal is one of the five that were selected among hundreds of applicants to receive a $2,500 grant. “It is definitely an honor,” said Tsai. “Especially now that I am trying to establish a new research direction by embracing emerging technological issues like A.I.” Tsai co-authored Interpersonal Communication with Consumers via Humanized Chatbots: Perspectives from China and the U.S.A. alongside Ching-Hua Chuan, research [...]

2020-01-30T10:20:44-05:00January 29, 2020|Advertising|
Read More