Advertising Professor’s Proposal Wins AAA Research Grant
By: Sabrina Pizziol The SoC’s very own associate professor, Wan-Hsiu “Sunny” Tsai, is a winner of the 2019-2020 American Academy of Advertising Research Fellowship Competition. Her research proposal is one of the five that were selected among hundreds of applicants to receive a $2,500 grant. “It is definitely an honor,” said Tsai. “Especially now that I am trying to establish a new research direction by embracing emerging technological issues like A.I.” Tsai co-authored Interpersonal Communication with Consumers via Humanized Chatbots: Perspectives from China and the U.S.A. alongside Ching-Hua Chuan, research [...]