Alumna Shares Career Journey in Programmatic Advertising

By Jalyn Hamilton At the October meeting of the Media Management Association, Rachel Blank, a UM media management alumna from Long Island, New York, and presently a senior programmatic account manager with ShareThis, shared her insights, knowledge, and advice about her journey through the media industry and how she got to where she is now. In 2014, Blank graduated from the University of Miami where she used her network and experience through internships to secure her first job as an assistant media buyer at Horizon Media. There, she helped strategize [...]

2021-11-15T17:20:52-05:00November 15, 2021|Media Management|

SyFy Founder Shares Entrepreneurial Insights with MMA Members

By Micaela Wenger In October, Laurie Silvers, who earned her B.A. and J.D. degrees at the University of Miami, shared her expertise about her career as a serial media entrepreneur from Boca Raton, Florida. As a UM student, she had big dreams and always knew she wanted to achieve great things. Every time she was told “you won’t,” she responded with a positive “I will.” In 1989, Silvers and her husband created Syfy (originally called the Sci-Fi Channel) before selling it four years later to USA Network, which was owned [...]

2021-10-18T10:58:48-04:00October 18, 2021|Media Management|

Introduction to Data Science for Communication Students

By: Raul Cruz Dr. Vladimir Bugera, founder of Big Data Realty and adjunct faculty in the Department of Journalism and Media Management, previewed his fall course, Applied Data Analytics for Journalism and Media Management, for the members of the Media Management Association. Between 2004 and 2020, he worked as an algorithm developer for American Express and then as a data scientist for BankUnited. Bugera began his presentation by defining what data analytics is--the process of analyzing raw data to find trends and answer questions. "The techniques and processes of data [...]

2021-04-21T11:47:06-04:00April 21, 2021|Media Management|

Changes in the Advertising Sales Environment

By Melissa Mendez On March 15, Brian Norris, senior vice president of Ad Sales and Direct To Scale & Commerce Partnerships from NBCUniversal (NBCU), spoke to the members of the Media Management Association over Zoom to discuss the evolution of advertising sales throughout his career. Before joining NBCUniversal, Norris worked at Lifetime Television, Viacom, and Dish Network in advertising and media sales. During his last three years at NBCU, he has led the first direct-to-consumer sales team, which was designed to enable brands to scale from social platforms to ones [...]

2021-04-06T12:27:21-04:00April 6, 2021|Media Management|

‘Change Brings Opportunities,’ WarnerMedia Executive Says

By: Raul Cruz "Change brings opportunities," is one of the key messages that Jennifer Mirgorod, head of Sales and Account Management at WarnerMedia Sales and Distribution, delivered to the members of the Media Management Association during a popular Zoom session about her company’s streaming service, HBO Max. Mirgorod graduated with a BA in Foreign Affairs from the University of Virginia and spent nearly two decades working for Turner Broadcasting in various executive positions in advertising and sales. Prior to her current position, Mirgorod was an executive vice president in Partnership [...]

2021-02-22T14:52:14-05:00February 22, 2021|Media Management|

The Power of Brand Advocacy in the Streaming Business

By: Raul Cruz Michael Fernández, vice president of marketing for V-Me Media, spoke over Zoom with the members of the Media Management Association about the importance of branding strategy in the increasingly competitive streaming space. Simply stated, branding refers to a company's ability to create a unique identity for a product or service in the mind of the consumer. Fernández held previous positions with Viacom International Media Networks as senior manager in advertising and brand solutions for the Latin American market and with Sony Pictures Television as marketing manager in [...]

2020-11-05T10:37:29-05:00November 4, 2020|Media Management|

From UM to Sony Music Entertainment: Alumna Shares Her Path to Success

By: Micaela Wenger On Sept. 21, 2020, Michelle Ben-Reuven, a 2015 undergraduate Media Management alumna, shared her insights about her professional journey with the members of the Media Management Association. She chose the University of Miami because she did not want to go too far from home for college. After graduating from UM, she went down many different career paths until she found herself at Sony Music Entertainment. It was only after her internship with Capitol Records that she knew she wanted to work in the music business. Ben-Reuven was [...]

2020-10-05T15:28:36-04:00October 5, 2020|Media Management|

Interpersonal Skills Matter in the Media Business

By: Media Management Association This summary statement was a fitting conclusion for the presentation of Revolt Media & TV's James Brown to the members of the Media Management Association on Tuesday, March 3. Brown, currently the EVP of Content Distribution at this content creation company, explained his professional journey from Bell Atlantic to ESPN to Revolt and offered advice to students interested in working in the content distribution business. While working at Bell Atlantic in the 1980s and 1990s, Brown remembered being a part of a select group of managers [...]

2020-03-06T11:07:57-05:00March 6, 2020|Media Management|

MMA Meeting: Marketing in the Intersection of Media and Technology

By: Micaela Wenger The Media Management Association invited Comcast's Javier Garcia to discuss how marketing and branding strategies can enhance, and even reposition, assets in a fast changing technological environment. Garcia, a senior vice president of sales and marketing for the Florida region, has worked for Comcast for the last five years. Before joining the cable company, he took on various positions at Yahoo! for eight years. His presentation was especially timely as multichannel video programming distributors are facing significant decline in pay-TV subscription due to accelerated cord-cutting trends. First, [...]

2020-03-02T14:11:17-05:00March 2, 2020|Media Management|