Gen Z Students Give Tips on How to Engage Their Peers

By Barbara Gutierrez Members of Orange Umbrella, the student-run communication consultancy at the University of Miami, recently offered their advice to local communication leaders at a major conference on marketing to their counterparts. Do you want to successfully market to Generation Z? Make sure you are transparent in your approach to marketing and sales and make sure that you use short, snappy videos in your advertising. These were some of the tips members of the University of Miami School of Communication’s Orange Umbrella offered participants at the “Borrell Miami 2022 [...]