Introduction to Data Science for Communication Students

By: Raul Cruz Dr. Vladimir Bugera, founder of Big Data Realty and adjunct faculty in the Department of Journalism and Media Management, previewed his fall course, Applied Data Analytics for Journalism and Media Management, for the members of the Media Management Association. Between 2004 and 2020, he worked as an algorithm developer for American Express and then as a data scientist for BankUnited. Bugera began his presentation by defining what data analytics is--the process of analyzing raw data to find trends and answer questions. "The techniques and processes of data [...]

2021-04-21T11:47:06-04:00April 21, 2021|Media Management|

Changes in the Advertising Sales Environment

By Melissa Mendez On March 15, Brian Norris, senior vice president of Ad Sales and Direct To Scale & Commerce Partnerships from NBCUniversal (NBCU), spoke to the members of the Media Management Association over Zoom to discuss the evolution of advertising sales throughout his career. Before joining NBCUniversal, Norris worked at Lifetime Television, Viacom, and Dish Network in advertising and media sales. During his last three years at NBCU, he has led the first direct-to-consumer sales team, which was designed to enable brands to scale from social platforms to ones [...]

2021-04-06T12:27:21-04:00April 6, 2021|Media Management|

‘Change Brings Opportunities,’ WarnerMedia Executive Says

By: Raul Cruz "Change brings opportunities," is one of the key messages that Jennifer Mirgorod, head of Sales and Account Management at WarnerMedia Sales and Distribution, delivered to the members of the Media Management Association during a popular Zoom session about her company’s streaming service, HBO Max. Mirgorod graduated with a BA in Foreign Affairs from the University of Virginia and spent nearly two decades working for Turner Broadcasting in various executive positions in advertising and sales. Prior to her current position, Mirgorod was an executive vice president in Partnership [...]

2021-02-22T14:52:14-05:00February 22, 2021|Media Management|

Groundbreaking Situation Comedy Leaves its Imprint

By: Mitchell Shapiro A professor in the School of Communication, and an expert on the history of television sitcoms, writes about the 50th anniversary of “All in the Family.” Television changed forever on Jan. 12, 1971, with the debut of Norman Lear's groundbreaking series, “All in the Family.” Viewers had never been introduced to a character like Archie Bunker, whose ethnic slurs and Neanderthal social viewpoints might have been commonplace in the blue collar, white male dominated taverns of the Queens (New York) neighborhood where the series was set. However, [...]

2021-01-12T12:55:00-05:00January 12, 2021|Media Management, School of Communication|

The Power of Brand Advocacy in the Streaming Business

By: Raul Cruz Michael Fernández, vice president of marketing for V-Me Media, spoke over Zoom with the members of the Media Management Association about the importance of branding strategy in the increasingly competitive streaming space. Simply stated, branding refers to a company's ability to create a unique identity for a product or service in the mind of the consumer. Fernández held previous positions with Viacom International Media Networks as senior manager in advertising and brand solutions for the Latin American market and with Sony Pictures Television as marketing manager in [...]

2020-11-05T10:37:29-05:00November 4, 2020|Media Management|

From UM to Sony Music Entertainment: Alumna Shares Her Path to Success

By: Micaela Wenger On Sept. 21, 2020, Michelle Ben-Reuven, a 2015 undergraduate Media Management alumna, shared her insights about her professional journey with the members of the Media Management Association. She chose the University of Miami because she did not want to go too far from home for college. After graduating from UM, she went down many different career paths until she found herself at Sony Music Entertainment. It was only after her internship with Capitol Records that she knew she wanted to work in the music business. Ben-Reuven was [...]

2020-10-05T15:28:36-04:00October 5, 2020|Media Management|

School of Communication Offers New Combined Degree with UM Law School

By: Jabria Roscoe Starting this fall semester, the School of Communication is partnering with the University of Miami School of Law to offer graduate students a combined Juris Doctor (J.D.) and Master of Science (M.S.) in Media Management. This joint degree is the second dual program between the School of Communication and the School of Law, after the implementation of the J.D./M.A. in Communication in 2011. Each combined program will save students a total of 12 credits. “We are thrilled to be offering this new J.D./M.S. joint degree program, along [...]

2020-08-28T16:00:55-04:00August 27, 2020|Media Management, School of Communication|

Reflections on the 2020 IRTS Foundation Online Summer Program

By: Andrea Illan Andrea Illan is a senior in the Media Management program at the School of Communication. This summer, Illan participated in the International Radio & Television Society Foundation's Future Media Leader Accelerator Series. The International Radio & Television Society Foundation, better known as the IRTS Foundation, is a nonprofit organization that is centered on the media industry. With a board of directors comprised of successful media professionals and executives, the foundation plays an important role in the industry. Membership of the IRTS Foundation ranges from senior vice presidents [...]

2020-08-20T11:11:59-04:00August 17, 2020|Media Management|

Broadcast Brings Biscayne Bay to the Homes of Shake-A-Leg Campers

By: Barbara Gutierrez Each program developed by University of Miami students explores the water and animal life and provides a virtual experience during the pandemic. For 30 years, the organization Shake-A-Leg has offered children with disabilities the opportunity to have experiences on the water providing activities in sailing and water sports on Biscayne Bay. Its summer camp allows the attendees to explore the water and the fauna of an adjacent island off Coconut Grove. This year, because of the pandemic, the camp has changed. And the experience is being brought [...]

UMTV’s ‘The Culture’ Sheds Light on the Black Lives Matter Movement

By: Ashley A. Williams A group of University of Miami students take a deep dive through film, photography, and journalism into the history of police brutality and social justice issues Black people are facing in the United States. As many students around the nation and globe engage in protesting violence by police against Black communities, a group of students at the University of Miami is documenting as much of it as possible. Jayda Graham and KiAnna Dorsey, executive producers of The Culture, UMTV’s award-winning channel which highlights the Black experience [...]