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Media Management

Q&A Session About ‘Second Life’ and the Metaverse

By Ally Polner On April 11, Wagner James Au, the author of The Making of Second Life (available in the Richter Library) and The Metaverse Blog New World Notes (https://nwn.blogs.com) responded to questions about Second Life and the metaverse from members of the Media Management Association. Below is a summary of these conversation exchanges, with slight editing for clarity. For recall, Second Life was created by Linden Lab in 2003 (nearly 20 years ago) and is described as an online community of avatars--a second life for its residents. Your book, [...]

2022-04-18T16:00:17-04:00April 18, 2022|Media Management|
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MMA Meeting: How to Gain Access in the Media Business

By Vivianne Martell In Feb. 2022, Brian Norris, senior vice president, direct to scale & commerce partnerships at NBCUniversal’s Advertising and Partnerships division and a frequent Media Management Association speaker, shared his advice with students for entering the media business. He has more than 20 years of professional experience in advertising and sales, including nearly 15 years in leadership positions. Norris began the presentation by retracing his own professional journey, which started at Lifetime Television as a sales assistant. A key trigger for his interest in advertising sales occurred when, [...]

2022-03-11T16:03:38-05:00March 11, 2022|Media Management|
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Student-Produced Shows Nominated for College Television Awards

By Barbara Gutierrez UMTV’s SportsDesk and NewsVision—along with the 15 students who worked on the shows—have been nominated for Television Academy Foundation awards.Two University of Miami television shows have received nominations for the Television Academy Foundation’s 41st College Television Awards, which recognize excellence in student-produced programs from colleges and universities nationwide. The competition, considered the Emmys of college productions, will announce winners at the awards ceremony on March 26. The University’s nominations are in the “News and Sports” category for NewsVision and SportsDesk, two student-produced shows on UMTV. NewsVision is a [...]

2022-03-09T15:02:14-05:00March 9, 2022|Broadcast Journalism, Electronic Media, Interactive Media, Journalism, Media Management|
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There Are Many Layers in Intellectual Property Protection, Expert Says

By Ally Polner Intellectual property (IP) lawyer, Allison Lovelady, shared many insights with aspiring media professionals at the virtual Feb. 2022 meeting of the Media Management Association. As a partner at Shullman Fugate PLLC, Lovelady primarily litigates and counsels clients on copyright, trademark, defamation, and related privacy disputes. She graduated from the University of Florida with a bachelor's degree in Public Relations and Business Administration and earned her JD from Nova Southeastern University where she was an editor for the Journal of International and Comparative Law. Lovelady started off her [...]

2022-02-09T14:41:49-05:00February 9, 2022|Media Management|
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Alumna Shares Career Journey in Programmatic Advertising

By Jalyn Hamilton At the October meeting of the Media Management Association, Rachel Blank, a UM media management alumna from Long Island, New York, and presently a senior programmatic account manager with ShareThis, shared her insights, knowledge, and advice about her journey through the media industry and how she got to where she is now. In 2014, Blank graduated from the University of Miami where she used her network and experience through internships to secure her first job as an assistant media buyer at Horizon Media. There, she helped strategize [...]

2021-11-15T17:20:52-05:00November 15, 2021|Media Management|
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SyFy Founder Shares Entrepreneurial Insights with MMA Members

By Micaela Wenger In October, Laurie Silvers, who earned her B.A. and J.D. degrees at the University of Miami, shared her expertise about her career as a serial media entrepreneur from Boca Raton, Florida. As a UM student, she had big dreams and always knew she wanted to achieve great things. Every time she was told “you won’t,” she responded with a positive “I will.” In 1989, Silvers and her husband created Syfy (originally called the Sci-Fi Channel) before selling it four years later to USA Network, which was owned [...]

2021-10-18T10:58:48-04:00October 18, 2021|Media Management|
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NewsVision is Honored at Society of Professional Journalists Mark of Excellence Awards

By Esther Animalu Each year the Society of Professional Journalists hosts the Mark of Excellence Awards (MOE), a national award ceremony that celebrates notable work within college journalism during the calendar cycle. Throughout all of the SPJ’s 12 regions, national winners are selected from each category. Student journalists are assessed by distinguished professionals within the journalism industry who have at least three years of experience. NewsVision, UMTV’s half-hour live campus news show, won Best All-Around Television News Magazine within the television category at the MOE awards. The award-winning show covers [...]

2021-10-06T16:57:01-04:00October 6, 2021|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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‘Jeopardy!’ Continues its Long Run with Two New Hosts

By: Mitchell Shapiro What game show has finally chosen permanent hosts? Mitchell Shapiro, professor in the School of Communication, reflects on the success of “Jeopardy!” and the selection of the new emcees. Editor's Note: The new "Jeopardy!" host Mike Richards stepped down after offensive and sexist remarks he made in a podcast resurfaced, The New York Times reported Aug. 20. After nine months, on Aug. 11, the long wait was finally over. What most experts consider to be the smartest game show in the history of television, “Jeopardy!”, finally has its new permanent [...]

2021-08-20T11:48:21-04:00August 20, 2021|Broadcast Journalism, Journalism, Media Management|
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Introduction to Data Science for Communication Students

By: Raul Cruz Dr. Vladimir Bugera, founder of Big Data Realty and adjunct faculty in the Department of Journalism and Media Management, previewed his fall course, Applied Data Analytics for Journalism and Media Management, for the members of the Media Management Association. Between 2004 and 2020, he worked as an algorithm developer for American Express and then as a data scientist for BankUnited. Bugera began his presentation by defining what data analytics is--the process of analyzing raw data to find trends and answer questions. "The techniques and processes of data [...]

2021-04-21T11:47:06-04:00April 21, 2021|Media Management|
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Changes in the Advertising Sales Environment

By Melissa Mendez On March 15, Brian Norris, senior vice president of Ad Sales and Direct To Scale & Commerce Partnerships from NBCUniversal (NBCU), spoke to the members of the Media Management Association over Zoom to discuss the evolution of advertising sales throughout his career. Before joining NBCUniversal, Norris worked at Lifetime Television, Viacom, and Dish Network in advertising and media sales. During his last three years at NBCU, he has led the first direct-to-consumer sales team, which was designed to enable brands to scale from social platforms to ones [...]

2021-04-06T12:27:21-04:00April 6, 2021|Media Management|
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