Media Management

For the last Media Management Association meeting of the fall semester, Freda Pedrique-Valdes, senior account manager at Telemundo 51-NBCUniversal (WSCV and WTVJ), shared her insights about the changing practices in television sales. But while students constantly seek new educational and professional opportunities to strengthen their resumes, Pedrique-Valdes admitted having no resume. She has been working for the same renowned Telemundo-NBC company for over twenty-eight years. How did Pedrique-Valdes end up in her long-standing position? During her last year as a graphic design student at International Fine Arts College in Miami, Pedrique-Valdes was approached [...]

On November 7, Maria Sanchez, Miami-based head of Prime Video Direct Latin America at Amazon, spoke about her 25-year career in the television distribution industry with members of the Media Management Association. Growing up in Spain, Sanchez always knew that her calling was to work in the entertainment business. After completing her bachelor's degree in film and television from Universidad Complutense de Madrid, Sanchez moved to Los Angeles where she worked for several companies for nearly nine years. “When I worked for the small companies, they took me to other [...]

When Amber Robertson, B.S.C. ’12, graduated from the University of Miami, she had no idea what she wanted to do or who she wanted to be. The only thing she did know was that she wanted to leave her hometown of Miami behind to find opportunity and adventure. Seven years, two cities, and eight job titles later, Robertson visited UM last week to give career advice to anxious undergrads.  “If you want to pivot, your 20s are the perfect time to do it,” said Robertson during her presentation to members [...]

This past summer I had the opportunity to intern in my hometown of New York City with Dolphin Entertainment founded by Bill O’Dowd, adjunct professor for the Department of Cinema and Interactive Media (CIM). Dolphin is located on Third Avenue and shares the office of 42 West, an entertainment-based public relations firm. Working under the direct supervision of Emerson Davis, director of development and production, I was able to learn the ropes of production development processes through first-hand experiences. I commuted into Manhattan from Long Island three days a week. Each [...]