Media Management

Javier Morgado Receives 2019 South Florida Communicator of the Year Award

At the 70th Annual Student Media Awards, University of Miami’s student media outlets were recognized for achievements during the 2018-2019 academic year. The ceremony also acknowledged an exceptional alumnus of the School of Communication Department of Journalism and Media Management who has made an impact in the media profession. Javier Morgado, B.S.C. ’98, received the 2019 South Florida Communicator of the Year award for his contributions to the field. Morgado is the executive producer of CNN’s morning show, New Day, and oversees editorial production and the strategic layout for the show. He was [...]

70th Annual Student Media Awards

On April 30th, the University of Miami School of Communication is hosting the 70th Annual Student Media Awards. The ceremony celebrates the accomplishments of UM’s student media during the 2018-2019 academic year, including Distraction Magazine, UMTV programs, Ibis Yearbook, and The Miami Hurricane. The awards are also an occasion to celebrate a graduate of the Department of Journalism and Media Management who has made an impact in the media profession. “Each year, a prominent journalist with ties to UM is honored as the 2019 South Florida Communicator of the Year” [...]

MMA Award Winners Announced

An evaluation of the "cord-cutting" phenomenon, a viability study of virtual reality in sports and video entertainment, and an international analysis of over-the-top video services were the topics of the three winning entries of this year's Media Management Association (MMA) Awards. Samantha Ulin, majoring in Media Management and minoring in Public Relations, Psychology, and Marketing, won first place for her paper, Cord-Cutting: An Analysis of the Cable-Quitting Phenomenon.Her paper reviewed the relationships among the cord-cutting trend and traditional multichannel video programming distributors (MVPD), over-the-top services (OTT), and consumers. The second-place [...]

Cross Country ’Cane

California native Liat Cohen found her Miami experience to be collaborative and inspiring. A first-generation college student and the second daughter in a close-knit family, it was almost unthinkable for Liat Cohen to leave home. But “go away to college” she did—across the country, from California to Florida, finding her new home at the University of Miami. In her four years at UM, Cohen cultivated a passion for leadership, joining the executive board of three student organizations. As part of Student Government, she became the youngest member chosen from undergraduate [...]

MMA Meeting: How to Sell Noncommercial Television

On April 10, the Media Management Association hosted Heidi Lieb, senior director of business development at WPBT, to talk about the mechanism and strategies used to sell public television underwriting messages. She came to the South Florida noncommercial television station with considerable sales experience in the private sector, including a three-year stint as an account executive at ESPN. Lieb began her presentation by describing the type of corporate culture that influences PBS operations and discussing the importance of the corporation’s established values and beliefs in approaching underwriters. Public Broadcasting Service [...]

Craig Robins: The Interplay of Architecture, Design and Branding

Craig Robins, president and CEO of Dacra, is sharing his expertise with the University of Miami School of Communication, April 11 at 4 p.m. in CIB3053, Shoma Hall. This event will be moderated by award-winning journalist, Rula Jebreal, visiting professor in the School of Communication at the University of Miami. Robins is a developer, designer, philanthropist, and artist. Early in his career, Robins launched the economic revitalization of South Beach’s Art Deco District through meticulous renovation. This success prompted Robins to develop a uniquely vibrant community – the Miami Design District.  [...]

Make Valuable Connections at Fourth Annual Communication Meet-Up

Internship and job-hunting season has arrived. On March 28, University of Miami School of Communication’s Fourth Annual Communication Meet-Up will enable students and alumni to connect with professionals from a variety of communication fields. Attendees can look forward to networking with more than 50 company representatives looking to hire in areas including multimedia, design, communication, public relations, journalism, broadcasting, and advertising. Participants should dress professionally and bring copies of their résumés. Before the Communication Meet-Up, Oath Inc. is holding an info session from 1:30-2:30 p.m. in Wolfson room 3040, where [...]

MMA Meeting: How to Conquer LinkedIn for Personal Branding

On March 6, the Media Management Association (MMA) welcomed Devin Rogan, associate director at the University of Miami Toppel Career Center, to discuss personal LinkedIn branding strategy. Coming from a corporate recruiting background, Rogan fully understood the importance of LinkedIn as a valuable means of "showing off" one's professional image. Throughout his presentation, Rogan described the primary features of the popular professional social media platform, which is available both as a website and an app, and offered students advice to take advantage of these features effectively. First, he explained the profile expectations [...]

Staying Up All Night for a Good Cause

On Feb. 23, I volunteered to stay up all night to help a local nonprofit during the ninth annual PhilADthropy, where students like me create campaigns and other communication pieces in 25 hours.  The event kicked off at 11 a.m. at the University of Miami School of Communication’s courtyard with speeches by assistant professor of practice in the Department of Strategic Communication and PhilADthropy founder, Meryl Blau, and dean of the School of Communication, Dr. Gregory J. Shepherd. After the 11 nonprofits were introduced, a lunch sponsored by the event's charter sponsor Markham [...]

Ninth Annual PhilADthropy is Launching to Help Local Nonprofits

Eleven leading non-profit organizations from South Florida were chosen to participate in the Ninth Annual PhilADthropy at the University of Miami School of Communication, where students create vibrant campaigns and other advertising materials in one 25-hour, coffee-fueled marathon for some of the most deserving local non-profits. Meryl Blau, lecturer in the Department of Strategic Communication at the School of Communication and the founder of PhilADthropy, says one campaign from last year’s event that really stood out was focused on Shake-A-Leg Miami (SALM). SALM works to improve the health, education, and [...]