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Media Management

New U-LINK Projects Aim to Improve Health Care, Find Novel Uses for Fish Waste

By Janette Neuwahl Tannen University of Miami faculty members on four newly funded U-LINK projects hope to provide effective solutions to challenging societal problems. Learning to use fish waste to create more eco-friendly concrete. Creating a better model for former inmates with health conditions to reenter society without having to worry about finding a new doctor. These are just two of the ideas that four new teams of researchers from subject areas across the University of Miami will investigate for a year through the University Laboratory for Integrative Knowledge (U-LINK) program. Started [...]

2023-03-01T11:49:10-05:00February 28, 2023|Broadcast Journalism, Journalism, Media Management|
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Violence Against Journalists Strikes Florida

By Megan Ondrizek and Jenny Hudak Faculty members at the School of Communication discuss threats journalists face in the field after a television reporter with Spectrum News 13 in Orlando was killed while on assignment Wednesday afternoon. Sallie Hughes has been studying violence against journalists, especially in Mexico, since the early 2000s. “During that time, types of violence against journalists became more diverse and widespread,” said Hughes, professor and associate dean at the University of Miami School of Communication. The violence hit much closer to home on Wednesday. Dylan Lyons, [...]

2023-03-01T11:50:07-05:00February 28, 2023|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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MMA Meeting: The Evolution of Social Media Marketing

By Rachel Schlow For its first in-person meeting in three years, the Media Management Association (MMA) welcomed Anthony Santana, co-founder and chief marketing officer of Hardcore Advertising, to discuss the evolution of social media marketing in the United States. Hardcore Advertising is a local full-service advertising agency that offers numerous services ranging from social media strategy to website creation. Born and raised in Miami, Santana has more than 15 years of experience in both media and marketing industries. He earned his M.B.A. degree in International Business from Florida International University. [...]

2023-02-08T11:24:18-05:00February 8, 2023|Media Management|
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Career Advice to Graduates: ‘Never Give Up!’

By Andrea Tarrab With 25 years of TV sales experience, Heather Aucoin was the perfect speaker for the Media Management Association to invite to provide career advice to students and identify current trends in the television business. Aucoin has worked for NBCUniversal since 2005, including as an account executive, a Southeast sales leader, and a national sales manager. She has collaborated with a wide range of advertisers, from Fortune 500 companies to local businesses, and managed accounts for big sports events, such as the Olympics, the Super Bowl, and the [...]

2022-11-21T13:11:42-05:00November 21, 2022|Media Management|
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MMA Meeting: “The Sports Industry is the Intersection Between Law and Business”

By Andrea Tarrab In Oct. 2022, Ivan Parron joined the members of the Media Management Association on Zoom to discuss current issues in sports media law. Born in Miami and raised in a family of Cuban immigrants, he shared with members anecdotes about growing up in his household, his upbringing, and what led him to cultivate a great work ethic. Parron acknowledged that he was already interested in television technology at an early age. As part of his 25-year professional career, Parron worked in TV sales for Paxson Broadcasting, founded [...]

2022-11-01T13:17:49-04:00November 1, 2022|Media Management|
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MMA Meeting: “Careers are not linear”

By Lee Shlomo Allison Blumenfeld, an alumna of the University of Miami and the first president of the Media Management Association (MMA), recently spoke to members of the MMA about her professional growth and transition since graduation, including her current position at Meta. In fact, learning and growth was a significant theme behind this meeting. Blumenfeld graduated from the University in 2014 with a B.S. in Media Management and History. During her time at the University, she first interned in a marketing role at TuneUp Media, a digital music company. [...]

2022-10-18T10:39:25-04:00October 18, 2022|Media Management|
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Q&A Session About ‘Second Life’ and the Metaverse

By Ally Polner On April 11, Wagner James Au, the author of The Making of Second Life (available in the Richter Library) and The Metaverse Blog New World Notes (https://nwn.blogs.com) responded to questions about Second Life and the metaverse from members of the Media Management Association. Below is a summary of these conversation exchanges, with slight editing for clarity. For recall, Second Life was created by Linden Lab in 2003 (nearly 20 years ago) and is described as an online community of avatars--a second life for its residents. Your book, [...]

2022-04-18T16:00:17-04:00April 18, 2022|Media Management|
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MMA Meeting: How to Gain Access in the Media Business

By Vivianne Martell In Feb. 2022, Brian Norris, senior vice president, direct to scale & commerce partnerships at NBCUniversal’s Advertising and Partnerships division and a frequent Media Management Association speaker, shared his advice with students for entering the media business. He has more than 20 years of professional experience in advertising and sales, including nearly 15 years in leadership positions. Norris began the presentation by retracing his own professional journey, which started at Lifetime Television as a sales assistant. A key trigger for his interest in advertising sales occurred when, [...]

2022-03-11T16:03:38-05:00March 11, 2022|Media Management|
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Student-Produced Shows Nominated for College Television Awards

By Barbara Gutierrez UMTV’s SportsDesk and NewsVision—along with the 15 students who worked on the shows—have been nominated for Television Academy Foundation awards.Two University of Miami television shows have received nominations for the Television Academy Foundation’s 41st College Television Awards, which recognize excellence in student-produced programs from colleges and universities nationwide. The competition, considered the Emmys of college productions, will announce winners at the awards ceremony on March 26. The University’s nominations are in the “News and Sports” category for NewsVision and SportsDesk, two student-produced shows on UMTV. NewsVision is a [...]

2022-03-09T15:02:14-05:00March 9, 2022|Broadcast Journalism, Electronic Media, Interactive Media, Journalism, Media Management|
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There Are Many Layers in Intellectual Property Protection, Expert Says

By Ally Polner Intellectual property (IP) lawyer, Allison Lovelady, shared many insights with aspiring media professionals at the virtual Feb. 2022 meeting of the Media Management Association. As a partner at Shullman Fugate PLLC, Lovelady primarily litigates and counsels clients on copyright, trademark, defamation, and related privacy disputes. She graduated from the University of Florida with a bachelor's degree in Public Relations and Business Administration and earned her JD from Nova Southeastern University where she was an editor for the Journal of International and Comparative Law. Lovelady started off her [...]

2022-02-09T14:41:49-05:00February 9, 2022|Media Management|
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