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media management

Rethinking media strategy with AI

Rethinking media strategy with AI The intersection of AI, business, and branding comes to life in the Department of Journalism and Media Management course, Managing Media Brands. Anthony Santana, co-founder of Hardcore Advertising, is teaching Managing Media Brands for the second semester. By Claire Millisor 2-10-2025 Artificial Intelligence (AI) is quickly transforming industries, and rather than shying away from it, professors like Anthony Santana are integrating AI into their classrooms. Santana, an adjunct professor at The University of Miami’s School of Communication, is also the co-founder [...]

2025-02-11T09:54:02-05:00February 10, 2025|Media Management, School of Communication|
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Going the distance

Going the distance University of Miami senior Cormac O’Brien is setting personal and team records and enjoying the camaraderie and connection that come from distance running—the sport he’s grown to love. Distance runner Cormac O'Brien is succeeding in the classroom and in his sport. Photo: Courtesy of Cormac O'Brien By Michael R. Malone 2-4-2025 This story originally appeared at News@TheU. It’s taken four years and several thousand training miles, but Cormac O’Brien feels he’s finally hitting his stride. His grades are up—O’Brien has earned Atlantic Coast [...]

2025-02-11T09:54:32-05:00February 10, 2025|Media Management, School of Communication|
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Bridging the gap between classroom and media career

Bridging the gap between classroom and media career Oscar Gutierrez and Madison Hurtado at the 2024 IRTS Multicultural Career Workshop in New York City.   By Abbie Bernet 12-9-2024 Two first-year Media Management, M.S. students, Madison Hurtado and Oscar Gutierrez, had the opportunity to attend the prestigious 2024 IRTS Multicultural Career Workshop in New York City. The event, a premier gathering for media and entertainment professionals, brought together leaders from top companies like NBCUniversal, Comcast Advertising, Google, and Omnicom Media Group. The workshop, now in its 40th [...]

2024-12-10T09:16:26-05:00December 10, 2024|Graduate Studies, Media Management, School of Communication|
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Reflections on My 2023 Summer Internship in NYC

By Darby Steininger Darby Steininger is a University of Miami junior majoring in Media Management with a minor in Broadcast Journalism. She agreed to share her experience as a summer intern in 2023. From June 6 to July 16, I worked as a paid intern in the global marketing department of Peter Thomas Roth, a skincare company located in New York City. The work schedule was hybrid, with two to three days in the office and two to three days online. The head of global marketing supervised four other interns [...]

2023-08-30T14:06:53-04:00August 30, 2023|Broadcast Journalism, Media Management|
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MMA Meeting Recap: Brian Norris Shares Career Advice with MMA Students

By Rachel Schlow A frequent speaker to the Media Management Association (MMA), Brian Norris kindly stopped by the School of Communication during his short stay in Miami to share his career experiences in advertising and sales over the last 20 years. Norris is currently senior vice president, SMB Growth Division, Advertising & Partnerships at NBCUniversal, as well as adjunct professor at Fordham University Gabelli School of Business. He previously led the first direct-to-consumer team within the Advertising & Partnerships division at NBCU, with a focus on creating an environment for [...]

2023-05-08T17:39:19-04:00May 8, 2023|Media Management|
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The Importance of Connecting to the Audience in Advertising

By Leen Shlomo In March 2023, the Media Management Association (MMA) invited Lucia Sotres to discuss the evolution of media and advertising in the last 10 years. Originally from Mexico City and speaking four languages (English, Spanish, French, and German), Sotres is currently Condé Nast's luxury account director for Mexico and Latin America. Condé Nast, owned by Advance Publications, has been a leading media company for more than 100 years, publishing such magazines as Vogue, GQ, Glamour, and Vanity Fair, and reaching over 270 million consumers in 32 markets. Before [...]

2023-05-02T11:34:34-04:00May 2, 2023|Media Management|
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MMA Meeting: The Evolution of Social Media Marketing

By Rachel Schlow For its first in-person meeting in three years, the Media Management Association (MMA) welcomed Anthony Santana, co-founder and chief marketing officer of Hardcore Advertising, to discuss the evolution of social media marketing in the United States. Hardcore Advertising is a local full-service advertising agency that offers numerous services ranging from social media strategy to website creation. Born and raised in Miami, Santana has more than 15 years of experience in both media and marketing industries. He earned his M.B.A. degree in International Business from Florida International University. [...]

2023-02-08T11:24:18-05:00February 8, 2023|Media Management|
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Career Advice to Graduates: ‘Never Give Up!’

By Andrea Tarrab With 25 years of TV sales experience, Heather Aucoin was the perfect speaker for the Media Management Association to invite to provide career advice to students and identify current trends in the television business. Aucoin has worked for NBCUniversal since 2005, including as an account executive, a Southeast sales leader, and a national sales manager. She has collaborated with a wide range of advertisers, from Fortune 500 companies to local businesses, and managed accounts for big sports events, such as the Olympics, the Super Bowl, and the [...]

2022-11-21T13:11:42-05:00November 21, 2022|Media Management|
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MMA Meeting: “The Sports Industry is the Intersection Between Law and Business”

By Andrea Tarrab In Oct. 2022, Ivan Parron joined the members of the Media Management Association on Zoom to discuss current issues in sports media law. Born in Miami and raised in a family of Cuban immigrants, he shared with members anecdotes about growing up in his household, his upbringing, and what led him to cultivate a great work ethic. Parron acknowledged that he was already interested in television technology at an early age. As part of his 25-year professional career, Parron worked in TV sales for Paxson Broadcasting, founded [...]

2022-11-01T13:17:49-04:00November 1, 2022|Media Management|
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MMA Meeting: “Careers are not linear”

By Lee Shlomo Allison Blumenfeld, an alumna of the University of Miami and the first president of the Media Management Association (MMA), recently spoke to members of the MMA about her professional growth and transition since graduation, including her current position at Meta. In fact, learning and growth was a significant theme behind this meeting. Blumenfeld graduated from the University in 2014 with a B.S. in Media Management and History. During her time at the University, she first interned in a marketing role at TuneUp Media, a digital music company. [...]

2022-10-18T10:39:25-04:00October 18, 2022|Media Management|
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