media management

MMA Meeting Recap: Brian Norris Shares Career Advice with MMA Students

By Rachel Schlow A frequent speaker to the Media Management Association (MMA), Brian Norris kindly stopped by the School of Communication during his short stay in Miami to share his career experiences in advertising and sales over the last 20 years. Norris is currently senior vice president, SMB Growth Division, Advertising & Partnerships at NBCUniversal, as well as adjunct professor at Fordham University Gabelli School of Business. He previously led the first direct-to-consumer team within the Advertising & Partnerships division at NBCU, with a focus on creating an environment for [...]

2023-05-08T17:39:19-04:00May 8, 2023|Media Management|

The Importance of Connecting to the Audience in Advertising

By Leen Shlomo In March 2023, the Media Management Association (MMA) invited Lucia Sotres to discuss the evolution of media and advertising in the last 10 years. Originally from Mexico City and speaking four languages (English, Spanish, French, and German), Sotres is currently Condé Nast's luxury account director for Mexico and Latin America. Condé Nast, owned by Advance Publications, has been a leading media company for more than 100 years, publishing such magazines as Vogue, GQ, Glamour, and Vanity Fair, and reaching over 270 million consumers in 32 markets. Before [...]

2023-05-02T11:34:34-04:00May 2, 2023|Media Management|

MMA Meeting: The Evolution of Social Media Marketing

By Rachel Schlow For its first in-person meeting in three years, the Media Management Association (MMA) welcomed Anthony Santana, co-founder and chief marketing officer of Hardcore Advertising, to discuss the evolution of social media marketing in the United States. Hardcore Advertising is a local full-service advertising agency that offers numerous services ranging from social media strategy to website creation. Born and raised in Miami, Santana has more than 15 years of experience in both media and marketing industries. He earned his M.B.A. degree in International Business from Florida International University. [...]

2023-02-08T11:24:18-05:00February 8, 2023|Media Management|

Career Advice to Graduates: ‘Never Give Up!’

By Andrea Tarrab With 25 years of TV sales experience, Heather Aucoin was the perfect speaker for the Media Management Association to invite to provide career advice to students and identify current trends in the television business. Aucoin has worked for NBCUniversal since 2005, including as an account executive, a Southeast sales leader, and a national sales manager. She has collaborated with a wide range of advertisers, from Fortune 500 companies to local businesses, and managed accounts for big sports events, such as the Olympics, the Super Bowl, and the [...]

2022-11-21T13:11:42-05:00November 21, 2022|Media Management|

MMA Meeting: “The Sports Industry is the Intersection Between Law and Business”

By Andrea Tarrab In Oct. 2022, Ivan Parron joined the members of the Media Management Association on Zoom to discuss current issues in sports media law. Born in Miami and raised in a family of Cuban immigrants, he shared with members anecdotes about growing up in his household, his upbringing, and what led him to cultivate a great work ethic. Parron acknowledged that he was already interested in television technology at an early age. As part of his 25-year professional career, Parron worked in TV sales for Paxson Broadcasting, founded [...]

2022-11-01T13:17:49-04:00November 1, 2022|Media Management|

MMA Meeting: “Careers are not linear”

By Lee Shlomo Allison Blumenfeld, an alumna of the University of Miami and the first president of the Media Management Association (MMA), recently spoke to members of the MMA about her professional growth and transition since graduation, including her current position at Meta. In fact, learning and growth was a significant theme behind this meeting. Blumenfeld graduated from the University in 2014 with a B.S. in Media Management and History. During her time at the University, she first interned in a marketing role at TuneUp Media, a digital music company. [...]

2022-10-18T10:39:25-04:00October 18, 2022|Media Management|

Q&A Session About ‘Second Life’ and the Metaverse

By Ally Polner On April 11, Wagner James Au, the author of The Making of Second Life (available in the Richter Library) and The Metaverse Blog New World Notes ( responded to questions about Second Life and the metaverse from members of the Media Management Association. Below is a summary of these conversation exchanges, with slight editing for clarity. For recall, Second Life was created by Linden Lab in 2003 (nearly 20 years ago) and is described as an online community of avatars--a second life for its residents. Your book, [...]

2022-04-18T16:00:17-04:00April 18, 2022|Media Management|

MMA Meeting: How to Gain Access in the Media Business

By Vivianne Martell In Feb. 2022, Brian Norris, senior vice president, direct to scale & commerce partnerships at NBCUniversal’s Advertising and Partnerships division and a frequent Media Management Association speaker, shared his advice with students for entering the media business. He has more than 20 years of professional experience in advertising and sales, including nearly 15 years in leadership positions. Norris began the presentation by retracing his own professional journey, which started at Lifetime Television as a sales assistant. A key trigger for his interest in advertising sales occurred when, [...]

2022-03-11T16:03:38-05:00March 11, 2022|Media Management|

There Are Many Layers in Intellectual Property Protection, Expert Says

By Ally Polner Intellectual property (IP) lawyer, Allison Lovelady, shared many insights with aspiring media professionals at the virtual Feb. 2022 meeting of the Media Management Association. As a partner at Shullman Fugate PLLC, Lovelady primarily litigates and counsels clients on copyright, trademark, defamation, and related privacy disputes. She graduated from the University of Florida with a bachelor's degree in Public Relations and Business Administration and earned her JD from Nova Southeastern University where she was an editor for the Journal of International and Comparative Law. Lovelady started off her [...]

2022-02-09T14:41:49-05:00February 9, 2022|Media Management|

The New Standard for TV Ad Measurement

By Micaela Wenger In November, Brett Jensen, director of solutions at iSpot (or joined the members of the Media Management Association over Zoom to discuss the company's approach to measuring TV ads. After earning a degree in electronic journalism from Kansas State University, he decided to orient himself toward the media business, including radio sales, interactive advertising, and consulting, and never looked back. In 2017, he began to work at iSpot, an 8-year-old U.S. measurement company with more than 200 employees. Unlike other measurement firms, iSpot specializes itself in [...]

2021-11-30T10:47:57-05:00November 30, 2021|Uncategorized|