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Media Management

Alumna Shares Career Journey in Programmatic Advertising

By Jalyn Hamilton At the October meeting of the Media Management Association, Rachel Blank, a UM media management alumna from Long Island, New York, and presently a senior programmatic account manager with ShareThis, shared her insights, knowledge, and advice about her journey through the media industry and how she got to where she is now. In 2014, Blank graduated from the University of Miami where she used her network and experience through internships to secure her first job as an assistant media buyer at Horizon Media. There, she helped strategize [...]

2021-11-15T17:20:52-05:00November 15, 2021|Media Management|
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SyFy Founder Shares Entrepreneurial Insights with MMA Members

By Micaela Wenger In October, Laurie Silvers, who earned her B.A. and J.D. degrees at the University of Miami, shared her expertise about her career as a serial media entrepreneur from Boca Raton, Florida. As a UM student, she had big dreams and always knew she wanted to achieve great things. Every time she was told “you won’t,” she responded with a positive “I will.” In 1989, Silvers and her husband created Syfy (originally called the Sci-Fi Channel) before selling it four years later to USA Network, which was owned [...]

2021-10-18T10:58:48-04:00October 18, 2021|Media Management|
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NewsVision is Honored at Society of Professional Journalists Mark of Excellence Awards

By Esther Animalu Each year the Society of Professional Journalists hosts the Mark of Excellence Awards (MOE), a national award ceremony that celebrates notable work within college journalism during the calendar cycle. Throughout all of the SPJ’s 12 regions, national winners are selected from each category. Student journalists are assessed by distinguished professionals within the journalism industry who have at least three years of experience. NewsVision, UMTV’s half-hour live campus news show, won Best All-Around Television News Magazine within the television category at the MOE awards. The award-winning show covers [...]

2021-10-06T16:57:01-04:00October 6, 2021|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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‘Jeopardy!’ Continues its Long Run with Two New Hosts

By: Mitchell Shapiro What game show has finally chosen permanent hosts? Mitchell Shapiro, professor in the School of Communication, reflects on the success of “Jeopardy!” and the selection of the new emcees. Editor's Note: The new "Jeopardy!" host Mike Richards stepped down after offensive and sexist remarks he made in a podcast resurfaced, The New York Times reported Aug. 20. After nine months, on Aug. 11, the long wait was finally over. What most experts consider to be the smartest game show in the history of television, “Jeopardy!”, finally has its new permanent [...]

2021-08-20T11:48:21-04:00August 20, 2021|Broadcast Journalism, Journalism, Media Management|
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Introduction to Data Science for Communication Students

By: Raul Cruz Dr. Vladimir Bugera, founder of Big Data Realty and adjunct faculty in the Department of Journalism and Media Management, previewed his fall course, Applied Data Analytics for Journalism and Media Management, for the members of the Media Management Association. Between 2004 and 2020, he worked as an algorithm developer for American Express and then as a data scientist for BankUnited. Bugera began his presentation by defining what data analytics is--the process of analyzing raw data to find trends and answer questions. "The techniques and processes of data [...]

2021-04-21T11:47:06-04:00April 21, 2021|Media Management|
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Changes in the Advertising Sales Environment

By Melissa Mendez On March 15, Brian Norris, senior vice president of Ad Sales and Direct To Scale & Commerce Partnerships from NBCUniversal (NBCU), spoke to the members of the Media Management Association over Zoom to discuss the evolution of advertising sales throughout his career. Before joining NBCUniversal, Norris worked at Lifetime Television, Viacom, and Dish Network in advertising and media sales. During his last three years at NBCU, he has led the first direct-to-consumer sales team, which was designed to enable brands to scale from social platforms to ones [...]

2021-04-06T12:27:21-04:00April 6, 2021|Media Management|
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‘Change Brings Opportunities,’ WarnerMedia Executive Says

By: Raul Cruz "Change brings opportunities," is one of the key messages that Jennifer Mirgorod, head of Sales and Account Management at WarnerMedia Sales and Distribution, delivered to the members of the Media Management Association during a popular Zoom session about her company’s streaming service, HBO Max. Mirgorod graduated with a BA in Foreign Affairs from the University of Virginia and spent nearly two decades working for Turner Broadcasting in various executive positions in advertising and sales. Prior to her current position, Mirgorod was an executive vice president in Partnership [...]

2021-02-22T14:52:14-05:00February 22, 2021|Media Management|
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Groundbreaking Situation Comedy Leaves its Imprint

By: Mitchell Shapiro A professor in the School of Communication, and an expert on the history of television sitcoms, writes about the 50th anniversary of “All in the Family.” Television changed forever on Jan. 12, 1971, with the debut of Norman Lear's groundbreaking series, “All in the Family.” Viewers had never been introduced to a character like Archie Bunker, whose ethnic slurs and Neanderthal social viewpoints might have been commonplace in the blue collar, white male dominated taverns of the Queens (New York) neighborhood where the series was set. However, [...]

2021-01-12T12:55:00-05:00January 12, 2021|Media Management, School of Communication|
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The Power of Brand Advocacy in the Streaming Business

By: Raul Cruz Michael Fernández, vice president of marketing for V-Me Media, spoke over Zoom with the members of the Media Management Association about the importance of branding strategy in the increasingly competitive streaming space. Simply stated, branding refers to a company's ability to create a unique identity for a product or service in the mind of the consumer. Fernández held previous positions with Viacom International Media Networks as senior manager in advertising and brand solutions for the Latin American market and with Sony Pictures Television as marketing manager in [...]

2020-11-05T10:37:29-05:00November 4, 2020|Media Management|
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From UM to Sony Music Entertainment: Alumna Shares Her Path to Success

By: Micaela Wenger On Sept. 21, 2020, Michelle Ben-Reuven, a 2015 undergraduate Media Management alumna, shared her insights about her professional journey with the members of the Media Management Association. She chose the University of Miami because she did not want to go too far from home for college. After graduating from UM, she went down many different career paths until she found herself at Sony Music Entertainment. It was only after her internship with Capitol Records that she knew she wanted to work in the music business. Ben-Reuven was [...]

2020-10-05T15:28:36-04:00October 5, 2020|Media Management|
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