Assistant Professor


WCB 3022


(305) 284-3180


Dr. Queenie Jo-Yun Li, Assistant Professor in the Department of Strategic Communication, received her Ph.D. in Mass Communication from the University of South Carolina. Her primary research interests are public relations and health communication with a focus on the strategic planning, application, and evaluation of communication campaigns that mobilize publics and facilitate health education, promotion, and equality. Specifically, she has investigated topics such as mental health advocacy, sexual assault awareness, hospital-community partnerships, and cultural influence on environmental corporate social responsibility. Dr. Li’s research has been published in scholarly journals, such as the Journal of Health Communication, Mass Communication and Society, and Journalism and Mass Communication Quarterly. Her work has also been presented at the Association for Education in Journalism and Mass Communication (AEJMC), the International Communication Association (ICA), the National Communication Association (NCA), and the National Conference on Health Communication, Marketing, and Media.