InstagramLinkedInTiktokYouTubeFacebook

Public Relations

Preparing for the 2017 Miami Open… and the Real World

Re-innovating public relations, social media, marketing, and promotions behind the fifth largest tennis tournament in the world is just another class assignment for the 22 public relations students in Dr. Maria Scott’s campaigns class. The students are working in teams to develop every element of a public relations campaign for the 2017 Miami Open, presented by Itau. The campaign will be presented to the client in May and implemented next year. For many of the seniors, this is exactly the kind of work they hope to be doing upon graduation. But [...]

March 22, 2016|Public Relations|
Read More

UM’s School of Communication to Host Coral Gables Comedy Festival

Comic Cure brings the Coral Cables Comedy festival to the University of Miami campus March 31. More than 20 local comedians take the stage at Cosford Cinema to compete for the title of “fan favorite.” A portion of the proceeds benefits the Public Relations Experience Program (PREP) in the School of Communication.  “As a UM alumnus, it’s not only rewarding to bring my work back to the very campus that taught me so much, but I feel it’s my responsibility to provide a learning opportunity for students,” explained co-founder Benjamin [...]

March 17, 2016|Public Relations|
Read More

Top PR Pros, Scholars from Around the Globe Head to Miami

Hundreds of public relations graduate students, professors, and practitioners from all over the world will gather for the 19th International Public Relations Research Conference, March 2-6, at the Holiday Inn near University of Miami. With this year’s focus on The Public Relations of Public Diplomacy and Nation Building/Branding, 103 cutting-edge public relations research papers will be delivered in a style unique to this conference: Presenters lead informal roundtable discussions of their work throughout the day. “It’s like high-speed dating,” says Don Stacks, Ph.D., professor in UM’s School of Communication Department [...]

February 29, 2016|Public Relations|
Read More

SoC Faculty Recipients of 2016 Provost’s Research Awards Announced

Four School of Communication professors received 2016 Provost’s Research Awards, which will provide salary support and direct research costs to the faculty for a wide range of research projects. School of Communication faculty received four awards, one in the arts discipline and three for research in the social sciences. Professors Sanjeev Chatterjee, Lien Tran, Gunwoo Yoon, and Nick Carcioppolo are this year’s recipients from the School of Communication. Cinema and Interactive Media Professor Sanjeev Chatterjee was awarded the Max Orovitz Research Award in Arts and Humanities. Chatterjee was recognized for [...]

February 15, 2016|Communication Studies, Motion Pictures, Public Relations|
Read More

UM PREP Students Support Miami Children’s Health Foundation’s Wine, Women and Shoes Event

Miami Children’s Health Foundation’s Wine, Women and Shoes is the perfect formula for a fun, fashion-filled day for women to celebrate the miracles that happen on a daily basis at the hospital. More than 600 ladies donned their highest and funkiest heels at the JW Marriott Marquis in Downtown Miami to help raise more than $600,000 while shopping in the event’s marketplace and sipping on wine. MCHF holds a number of fundraising events annually that help the Nicklaus Children’s Hospital give children the chance to achieve their dreams. This event [...]

February 12, 2016|Public Relations|
Read More

University of Miami students and local community join together for PhilADthropy 2016

This past weekend marked the seventh annual PhilADthropy at University of Miami School of Communication. The 25-hour event consisted of 13 student teams creating advertising, marketing, branding, design, and public relations materials for local nonprofit organizations. PhilADthropy and AD Group organizers selected the organizations from more than 100 entries and also reached out to alumni and industry professionals to volunteer their time and talents. Supervised by team leaders, students collaborated to apply the skills they’ve learned in the classroom to benefit clients in South Florida. This year’s clients were: 2Lives Foundation; Center [...]

February 9, 2016|Advertising, Public Relations|
Read More

Calling Local Nonprofits for UM’s 7th Annual PhilADthropy

Local nonprofit organizations in South Florida in need of marketing materials can now apply for University of Miami School of Communication’s seventh annual PhilADthropy. In 25 hours, students under the direction of faculty, alumni, and industry professionals create advertising campaigns, branding initiatives, public relations pieces, social media strategies, and a variety of other marketing materials at no cost to the nonprofit organization. “PhilADthropy is an opportunity for our students to put their classroom skills to the test while learning the value of using these skills to give back to the [...]

December 22, 2015|Advertising, Public Relations|
Read More

PR Students Create Campaign for Herbert Wellness Center’s 20th Anniversary

Last semester, Dr. Colee Splichal’s Public Relations Campaigns class created the campaign for the 20th anniversary of the Patti and Allan Herbert Wellness Center, which will take place in January 2016. The class, STC 436, is a capstone for the public relations major in which seniors apply what they have learned in the last four years to develop a campaign for a real-world client. The students created everything from a unique logo to the anniversary party, which will be held at the wellness center in February 2016. “I had to [...]

November 18, 2015|Advertising, Public Relations|
Read More

British Broadcasting Corporation Executive David Jordan will Visit the University of Miami

David Jordan, one of the top officials of the British Broadcasting Corporation (BBC) in London, is speaking to more than half a dozen groups of University of Miami students and faculty on the Coral Gables campus next week on Monday, Tuesday, and Wednesday – Nov. 16, 17, and 18. “We’re delighted to be bringing such an accomplished journalist to the University of Miami,” said Greg Shepherd, dean of the School of Communication. “He brings a global perspective that fits perfectly with the work our students and faculty are doing.” Jordan, [...]

November 12, 2015|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Public Relations|
Read More

PRSSA Hosts Pitching Panel

The University of Miami Public Relations Student Society of America chapter (PRSSA) hosted a panel of local media leaders for the Pitch Perfect II event on Wednesday, Oct. 14, at the School of Communication.  The journalists shared their advice to a full audience of students and professional PR practitioners on how to build relations and credibility, as well as told a few horror stories of things gone wrong. “When does a public relations practitioner become credible in your eyes?” event moderator Jorge Martinez, vice president of The Conroy Martinez Group [...]

October 16, 2015|Public Relations|
Read More