Public Relations

This past weekend marked the seventh annual PhilADthropy at University of Miami School of Communication. The 25-hour event consisted of 13 student teams creating advertising, marketing, branding, design, and public relations materials for local nonprofit organizations. PhilADthropy and AD Group organizers selected the organizations from more than 100 entries and also reached out to alumni and industry professionals to volunteer their time and talents. Supervised by team leaders, students collaborated to apply the skills they’ve learned in the classroom to benefit clients in South Florida. This year’s clients were: 2Lives Foundation; Center [...]

Local nonprofit organizations in South Florida in need of marketing materials can now apply for University of Miami School of Communication’s seventh annual PhilADthropy. In 25 hours, students under the direction of faculty, alumni, and industry professionals create advertising campaigns, branding initiatives, public relations pieces, social media strategies, and a variety of other marketing materials at no cost to the nonprofit organization. “PhilADthropy is an opportunity for our students to put their classroom skills to the test while learning the value of using these skills to give back to the [...]

Last semester, Dr. Colee Splichal’s Public Relations Campaigns class created the campaign for the 20th anniversary of the Patti and Allan Herbert Wellness Center, which will take place in January 2016. The class, STC 436, is a capstone for the public relations major in which seniors apply what they have learned in the last four years to develop a campaign for a real-world client. The students created everything from a unique logo to the anniversary party, which will be held at the wellness center in February 2016. “I had to [...]

Saturday evening, Oct. 10, was the annual fundraising gala for Miami Children’s Health Foundation (MCHF) created to celebrate children, otherwise known as “diamonds.” Many people attended the ball to demonstrate their support of MCHF’s efforts, including celebrities like Armando Christian Pérez, the rapper known as Pitbull, and Cynthia Olavarria, at the JW Marriott Marquis in Downtown Miami for the 2015 MCHF Diamond Ball. The University of Miami’s School of Communication Public Relations Experience Program (PREP) worked the event giving communication students the opportunity to put their learning into action during [...]