MMA Meeting: The Importance of Innovation and Creativity in the Media Industry
On March 29, 2016, Marlon Quintero, founder and managing director of the Miami-based media production firm Center for Innovation and Creativity in Media (CIC Media), spoke to the members of the Media Management Association about the creative and innovative process in the media industry. Quintero discussed three pillars that contribute to creative success: strategy, creativity, and innovation. He argued that creative individuals should define their objectives, execute goals effectively, and find a balance between their intuition and analytical facts. With this skill set, Quintero claimed, one can establish a clear creative [...]









