Jeff Ulin, a media executive, attorney, lecturer, entrepreneur, and author, will talk about the future of consuming film and television and its challenges to the ecosystem at the next meeting of the Media Management Association (MMA) on Monday, February 29, at 5:30 pm. His presentation will take place in Shoma Hall (CIB 3053). All students and faculty are welcome.

Ulin has spent more than 25 years in the media business, including four years as senior vice president for business affairs and general counsel at Paramount and Universal Home Entertainment and 10 years at Lucasfilm as head of worldwide distribution and online. Among other things, he was responsible for the sales of the Star Wars and Indiana Jones franchises. In the late 1990s, he co-founded and managed Wild Brain, an animation studio where he created Disney’s pre-school hit series Higglytown Heroes.

He has also taught at the University of California Berkeley Haas School of Business and authored the popular The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World published by Focal Press and now in its second edition.

Ulin sits on advisory boards of media start-ups and currently serves as general counsel for Amsterdam-based Irdeto, a global digital platform security company.