Miami Herald Media Company’s Advertising Director Talks to MMA
By Domenica A.Leone Donna Dickey, Local Retail and Classified Advertising Director at the Miami Herald Media Company, spoke to the members of the Media Management Association (MMA) at the University of Miami on March 25 about the company's transformation of advertising and marketing practices. “We are no longer just The Miami Herald,” Dickey claimed. "The Miami Herald Media Company now offers a wide array of products and services to help businesses precisely target consumers and achieve their marketing goals.” These activities go beyond the traditional role of a newspaper publisher [...]









