Do you want to work for a Championship organization? We have the job for you! The Miami HEAT Integrated Marketing team is seeking a Marketing Coordinator. This role would be responsible for supporting the Director of Marketing Strategy and the Integrated Marketing Department with any of the day-to-day business and administrative needs. This position will have a strong focus on influencer marketing, taking ownership of that area while also contributing to a wide range of marketing initiatives across the department.
Key Responsibilities:
- Identify, vet, and build relationships with influencers and content creators across platforms (Instagram, TikTok, YouTube, etc.).
- Assist in the development and execution of influencer marketing campaigns to align with brand goals and target audiences.
- Manage influencer outreach, onboarding, communication, and contract coordination.
- Track and coordinate influencer content, deliverables, and posting schedules.
- Ensure all influencer content meets brand guidelines, campaign objectives, and compliance requirements (e.g., FTC disclosures).
- Monitor and report on campaign performance metrics on Julius Works, including engagement, reach, impressions, and ROI.
- Collaborate with internal teams (Digital Ads and Corporate) to align influencer strategies with broader marketing efforts.
- Coordinate product seeding efforts and manage shipping logistics to influencers.
- Stay current on influencer trends, platform algorithm changes, and best practices.
- Support the negotiation of rates and partnership terms under budget mentorship.
- Assist with all influencer events and activations on and off-site
- Act as lead liaison with all influencer event vendors
- Support the Integrated Marketing Department in implementing and coordinating key verticals within the department, including Influencer Marketing, Food & Beverage Marketing, Ticket Marketing, and Arena Marketing.
- Assist in budgeting and tracking marketing expenses to ensure effective allocation of resources
- Collaborate with the Retail Marketing team on department merchandise orders and continuously track inventory
- Own the meeting minutes and action items for each marketing call led by the Director of Marketing Strategy
- Lead in department Wrike Requests and asset distribution when necessary
- Assist the Integrated Marketing Manager in keeping the marketing calendar consistently up to date
- Consistently supervise Monday.com marketing briefs and efforts to ensure all is always up to date
Desired Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Education and/or Experience
A Bachelor of Science in Communication or equivalent experience is helpful. Desire to work in a fast-paced environment, with the ability to work non-traditional hours when needed. Self-starter with excellent organizational skills. Exhibits knowledge of company identity, mission, and goals. Proficiency with Apple Software, Adobe Software, In Design, and Microsoft Office Suite. In-depth knowledge of all social platforms including Instagram, TikTok, Facebook, Twitter, and LinkedIn required.
Skills & Qualifications:
- We seek someone with project management, interpersonal, and campaign administration skills
- We seek someone who has experience in working with high volume, detailed work processes, and deadlines
- We are searching for strong organization, interpersonal, and teamwork skills
- Able to meet tight deadlines and adapt to a fast-paced, fluid environment while balancing multiple tasks at once
- We seek someone with strong attention to detail
- Standout colleague, innovative and creative
- Must be proficient in Microsoft Applications including Word, Excel, and PowerPoint
- Knowledge of Canva and Julius Works (or other influencer tracking platforms)
- Must be available to work nights, weekends, and holidays when vital