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Media Management

MMA Award Winners Announced

An evaluation of the "cord-cutting" phenomenon, a viability study of virtual reality in sports and video entertainment, and an international analysis of over-the-top video services were the topics of the three winning entries of this year's Media Management Association (MMA) Awards. Samantha Ulin, majoring in Media Management and minoring in Public Relations, Psychology, and Marketing, won first place for her paper, Cord-Cutting: An Analysis of the Cable-Quitting Phenomenon.Her paper reviewed the relationships among the cord-cutting trend and traditional multichannel video programming distributors (MVPD), over-the-top services (OTT), and consumers. The second-place [...]

May 31, 2018|Media Management|
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Cross Country ’Cane

California native Liat Cohen found her Miami experience to be collaborative and inspiring. A first-generation college student and the second daughter in a close-knit family, it was almost unthinkable for Liat Cohen to leave home. But “go away to college” she did—across the country, from California to Florida, finding her new home at the University of Miami. In her four years at UM, Cohen cultivated a passion for leadership, joining the executive board of three student organizations. As part of Student Government, she became the youngest member chosen from undergraduate [...]

May 10, 2018|Media Management, Motion Pictures, Public Relations|
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MMA Meeting: How to Sell Noncommercial Television

On April 10, the Media Management Association hosted Heidi Lieb, senior director of business development at WPBT, to talk about the mechanism and strategies used to sell public television underwriting messages. She came to the South Florida noncommercial television station with considerable sales experience in the private sector, including a three-year stint as an account executive at ESPN. Lieb began her presentation by describing the type of corporate culture that influences PBS operations and discussing the importance of the corporation’s established values and beliefs in approaching underwriters. Public Broadcasting Service [...]

April 16, 2018|Media Management|
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Craig Robins: The Interplay of Architecture, Design and Branding

Craig Robins, president and CEO of Dacra, is sharing his expertise with the University of Miami School of Communication, April 11 at 4 p.m. in CIB3053, Shoma Hall. This event will be moderated by award-winning journalist, Rula Jebreal, visiting professor in the School of Communication at the University of Miami. Robins is a developer, designer, philanthropist, and artist. Early in his career, Robins launched the economic revitalization of South Beach’s Art Deco District through meticulous renovation. This success prompted Robins to develop a uniquely vibrant community – the Miami Design District.  [...]

April 9, 2018|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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Make Valuable Connections at Fourth Annual Communication Meet-Up

Internship and job-hunting season has arrived. On March 28, University of Miami School of Communication’s Fourth Annual Communication Meet-Up will enable students and alumni to connect with professionals from a variety of communication fields. Attendees can look forward to networking with more than 50 company representatives looking to hire in areas including multimedia, design, communication, public relations, journalism, broadcasting, and advertising. Participants should dress professionally and bring copies of their résumés. Before the Communication Meet-Up, Oath Inc. is holding an info session from 1:30-2:30 p.m. in Wolfson room 3040, where [...]

March 22, 2018|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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MMA Meeting: How to Conquer LinkedIn for Personal Branding

On March 6, the Media Management Association (MMA) welcomed Devin Rogan, associate director at the University of Miami Toppel Career Center, to discuss personal LinkedIn branding strategy. Coming from a corporate recruiting background, Rogan fully understood the importance of LinkedIn as a valuable means of "showing off" one's professional image. Throughout his presentation, Rogan described the primary features of the popular professional social media platform, which is available both as a website and an app, and offered students advice to take advantage of these features effectively. First, he explained the profile expectations [...]

March 14, 2018|Media Management|
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Staying Up All Night for a Good Cause

On Feb. 23, I volunteered to stay up all night to help a local nonprofit during the ninth annual PhilADthropy, where students like me create campaigns and other communication pieces in 25 hours.  The event kicked off at 11 a.m. at the University of Miami School of Communication’s courtyard with speeches by assistant professor of practice in the Department of Strategic Communication and PhilADthropy founder, Meryl Blau, and dean of the School of Communication, Dr. Gregory J. Shepherd. After the 11 nonprofits were introduced, a lunch sponsored by the event's charter sponsor Markham [...]

March 8, 2018|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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Ninth Annual PhilADthropy is Launching to Help Local Nonprofits

Eleven leading non-profit organizations from South Florida were chosen to participate in the Ninth Annual PhilADthropy at the University of Miami School of Communication, where students create vibrant campaigns and other advertising materials in one 25-hour, coffee-fueled marathon for some of the most deserving local non-profits. Meryl Blau, lecturer in the Department of Strategic Communication at the School of Communication and the founder of PhilADthropy, says one campaign from last year’s event that really stood out was focused on Shake-A-Leg Miami (SALM). SALM works to improve the health, education, and [...]

February 14, 2018|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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MMA Meeting: The Power and Importance of Video Advertising

The Media Management Association welcomed its first guest speaker of the year, Paul Vignau, the director of sales at Comcast Spotlight who was accompanied by Henry Ortiz, an associate account executive and University of Miami (UM) alumnus. Spotlight is Comcast's advertising sales division where Vignau and his team monetize viewer impressions.  According to Vignau, video is the most powerful medium and is, therefore, essential to developing an emotional connection with customers. For example, he referenced a 2014 Dick’s Sporting Goods advertisement, The Hoop, in which a proud father gives his [...]

February 12, 2018|Media Management|
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Society of Professional Journalists Focuses on Jobs and Internships

The Society of Professional Journalists (SPJ) is the oldest organization representing journalists in the United States. Joseph B. Treaster, professor in the Department of Journalism and Media Management, has recently revamped the University of Miami’s chapter of SPJ and is the group's adviser. “The Society of Professional Journalists at the University of Miami is focused on getting jobs and internships for its members,” Treaster said. With this new focus, SPJ at UM now has at least 85 members, according to Treaster. At the organization’s last meeting in November, students elected [...]

February 9, 2018|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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