Media Management

When Amber Robertson, B.S.C. ’12, graduated from the University of Miami, she had no idea what she wanted to do or who she wanted to be. The only thing she did know was that she wanted to leave her hometown of Miami behind to find opportunity and adventure. Seven years, two cities, and eight job titles later, Robertson visited UM last week to give career advice to anxious undergrads.  “If you want to pivot, your 20s are the perfect time to do it,” said Robertson during her presentation to members [...]

This past summer I had the opportunity to intern in my hometown of New York City with Dolphin Entertainment founded by Bill O’Dowd, adjunct professor for the Department of Cinema and Interactive Media (CIM). Dolphin is located on Third Avenue and shares the office of 42 West, an entertainment-based public relations firm. Working under the direct supervision of Emerson Davis, director of development and production, I was able to learn the ropes of production development processes through first-hand experiences. I commuted into Manhattan from Long Island three days a week. Each [...]

An evaluation of the "cord-cutting" phenomenon, a viability study of virtual reality in sports and video entertainment, and an international analysis of over-the-top video services were the topics of the three winning entries of this year's Media Management Association (MMA) Awards. Samantha Ulin, majoring in Media Management and minoring in Public Relations, Psychology, and Marketing, won first place for her paper, Cord-Cutting: An Analysis of the Cable-Quitting Phenomenon.Her paper reviewed the relationships among the cord-cutting trend and traditional multichannel video programming distributors (MVPD), over-the-top services (OTT), and consumers. The second-place [...]

On April 10, the Media Management Association hosted Heidi Lieb, senior director of business development at WPBT, to talk about the mechanism and strategies used to sell public television underwriting messages. She came to the South Florida noncommercial television station with considerable sales experience in the private sector, including a three-year stint as an account executive at ESPN. Lieb began her presentation by describing the type of corporate culture that influences PBS operations and discussing the importance of the corporation’s established values and beliefs in approaching underwriters. Public Broadcasting Service [...]