The Hot New Topic in Branding and Marketing: Visual Storytelling
The Media Management Association gathered for its first meeting on September 7, 2016 to hear the presentation of Shlomi Ron, an advocate for the art of “visual storytelling,” a new concept that helps brands connect effectively with their target audience. "Visual storytelling" is defined by Scott Brinker as “the act of communicating ideas through the use of narrative elements with the purpose of educating, entertaining, or influencing others.” Ron recently co-founded the Visual Storytelling Institute, which he described as a “think tank” that helps companies blend the art of storytelling [...]