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media management

The New Standard for TV Ad Measurement

By Micaela Wenger In November, Brett Jensen, director of solutions at iSpot (or iSpot.tv) joined the members of the Media Management Association over Zoom to discuss the company's approach to measuring TV ads. After earning a degree in electronic journalism from Kansas State University, he decided to orient himself toward the media business, including radio sales, interactive advertising, and consulting, and never looked back. In 2017, he began to work at iSpot, an 8-year-old U.S. measurement company with more than 200 employees. Unlike other measurement firms, iSpot specializes itself in [...]

2021-11-30T10:47:57-05:00November 30, 2021|Uncategorized|
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Alumna Shares Career Journey in Programmatic Advertising

By Jalyn Hamilton At the October meeting of the Media Management Association, Rachel Blank, a UM media management alumna from Long Island, New York, and presently a senior programmatic account manager with ShareThis, shared her insights, knowledge, and advice about her journey through the media industry and how she got to where she is now. In 2014, Blank graduated from the University of Miami where she used her network and experience through internships to secure her first job as an assistant media buyer at Horizon Media. There, she helped strategize [...]

2021-11-15T17:20:52-05:00November 15, 2021|Media Management|
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SyFy Founder Shares Entrepreneurial Insights with MMA Members

By Micaela Wenger In October, Laurie Silvers, who earned her B.A. and J.D. degrees at the University of Miami, shared her expertise about her career as a serial media entrepreneur from Boca Raton, Florida. As a UM student, she had big dreams and always knew she wanted to achieve great things. Every time she was told “you won’t,” she responded with a positive “I will.” In 1989, Silvers and her husband created Syfy (originally called the Sci-Fi Channel) before selling it four years later to USA Network, which was owned [...]

2021-10-18T10:58:48-04:00October 18, 2021|Media Management|
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Introduction to Data Science for Communication Students

By: Raul Cruz Dr. Vladimir Bugera, founder of Big Data Realty and adjunct faculty in the Department of Journalism and Media Management, previewed his fall course, Applied Data Analytics for Journalism and Media Management, for the members of the Media Management Association. Between 2004 and 2020, he worked as an algorithm developer for American Express and then as a data scientist for BankUnited. Bugera began his presentation by defining what data analytics is--the process of analyzing raw data to find trends and answer questions. "The techniques and processes of data [...]

2021-04-21T11:47:06-04:00April 21, 2021|Media Management|
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Changes in the Advertising Sales Environment

By Melissa Mendez On March 15, Brian Norris, senior vice president of Ad Sales and Direct To Scale & Commerce Partnerships from NBCUniversal (NBCU), spoke to the members of the Media Management Association over Zoom to discuss the evolution of advertising sales throughout his career. Before joining NBCUniversal, Norris worked at Lifetime Television, Viacom, and Dish Network in advertising and media sales. During his last three years at NBCU, he has led the first direct-to-consumer sales team, which was designed to enable brands to scale from social platforms to ones [...]

2021-04-06T12:27:21-04:00April 6, 2021|Media Management|
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‘Change Brings Opportunities,’ WarnerMedia Executive Says

By: Raul Cruz "Change brings opportunities," is one of the key messages that Jennifer Mirgorod, head of Sales and Account Management at WarnerMedia Sales and Distribution, delivered to the members of the Media Management Association during a popular Zoom session about her company’s streaming service, HBO Max. Mirgorod graduated with a BA in Foreign Affairs from the University of Virginia and spent nearly two decades working for Turner Broadcasting in various executive positions in advertising and sales. Prior to her current position, Mirgorod was an executive vice president in Partnership [...]

2021-02-22T14:52:14-05:00February 22, 2021|Media Management|
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The Power of Brand Advocacy in the Streaming Business

By: Raul Cruz Michael Fernández, vice president of marketing for V-Me Media, spoke over Zoom with the members of the Media Management Association about the importance of branding strategy in the increasingly competitive streaming space. Simply stated, branding refers to a company's ability to create a unique identity for a product or service in the mind of the consumer. Fernández held previous positions with Viacom International Media Networks as senior manager in advertising and brand solutions for the Latin American market and with Sony Pictures Television as marketing manager in [...]

2020-11-05T10:37:29-05:00November 4, 2020|Media Management|
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From UM to Sony Music Entertainment: Alumna Shares Her Path to Success

By: Micaela Wenger On Sept. 21, 2020, Michelle Ben-Reuven, a 2015 undergraduate Media Management alumna, shared her insights about her professional journey with the members of the Media Management Association. She chose the University of Miami because she did not want to go too far from home for college. After graduating from UM, she went down many different career paths until she found herself at Sony Music Entertainment. It was only after her internship with Capitol Records that she knew she wanted to work in the music business. Ben-Reuven was [...]

2020-10-05T15:28:36-04:00October 5, 2020|Media Management|
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School of Communication Offers New Combined Degree with UM Law School

By: Jabria Roscoe Starting this fall semester, the School of Communication is partnering with the University of Miami School of Law to offer graduate students a combined Juris Doctor (J.D.) and Master of Science (M.S.) in Media Management. This joint degree is the second dual program between the School of Communication and the School of Law, after the implementation of the J.D./M.A. in Communication in 2011. Each combined program will save students a total of 12 credits. “We are thrilled to be offering this new J.D./M.S. joint degree program, along [...]

2020-08-28T16:00:55-04:00August 27, 2020|Media Management, School of Communication|
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Reflections on the 2020 IRTS Foundation Online Summer Program

By: Andrea Illan Andrea Illan is a senior in the Media Management program at the School of Communication. This summer, Illan participated in the International Radio & Television Society Foundation's Future Media Leader Accelerator Series. The International Radio & Television Society Foundation, better known as the IRTS Foundation, is a nonprofit organization that is centered on the media industry. With a board of directors comprised of successful media professionals and executives, the foundation plays an important role in the industry. Membership of the IRTS Foundation ranges from senior vice presidents [...]

2020-08-20T11:11:59-04:00August 17, 2020|Media Management|
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