Department of

STRATEGIC COMMUNICATION

ABOUT

The Department of Strategic Communication at the University of Miami School of Communication consists of Advertising and Public Relations, two programs that are continually evolving to meet the dynamic demands of the media industry. Originality and creativity are key for students of the department who will be challenged to develop innovative brands, create engaging campaigns, and learn how to strategically promote a client for various media including magazines, billboards, television, and radio. Alumni of the department are employed in a variety of organizations and leading agencies around the country and internationally.

SPECIAL TOPICS COURSES

Please consider the following Special Topics course offerings from the Department of Cinematic Arts. Consult Canelink, the instructor of record, and/or your academic advisor for more information.

Special Topics in Strategic Communication

STC 290 section 1P – Designing for Sustainability

STC 290 section P – Strategically Communicating through Music: The Mastermind of the Taylor Swift Brand: This class will examine the extraordinary success of the Taylor Swift brand, as well as the advertising, PR, social media, and business-oriented tactics Taylor Swift has used to build and grow her multicultural, multigenerational, worldwide fanbase. We will look at Taylor’s music and lyrics, her methods of communication, her planting of Easter eggs, and other unique ways she engages with, communicates with, and teases(!) her fans. The class also will apply the Taylor Swift phenomenon to help students understand important tenets of mass communication and freedom of expression, including the limits of the First Amendment, the right to privacy for public figures versus ordinary citizens, media coverage of celebrities and the proliferation of fake news, intellectual property, and defamation. And finally, we will discuss how Taylor Swift continues to use the power of her brand to help others in need, as well as to promote social, economic, and political good. The class has no prerequisites and is open to all majors!

Special Topics in Advertising

STC 490 section J – Innovation in Advertising: This class introduces students to the workings of advertising in the digital era. In this class, students will learn strategic frameworks that apply to consumers in digital, learn the basics of digital technologies, platforms, and measurements. Students will also apply their knowledge by analyzing consumer behaviors in the digital era and developing a strategic advertising plan. You will learn how to approach digital platforms from the consumer’s perspective, and practice critical and strategic thinking skills to solve advertising problems as a strategist, using conceptual, technological, and analytical skills.

Special Topics in Public Relations

STC 437/629 section J – PR & Politics

STC 493/629 section Q – Fashion PR

LATEST NEWS

Study Abroad in London Takes Students Inside Global Communication
Gallery
Study Abroad in London Takes Students Inside Global Communication

Advertising, Broadcast Journalism, Journalism, Public Relations, School of Communication

Study Abroad in London Takes Students Inside Global Communication

Karina Valdes2022-12-12T14:04:30-05:00August 8, 2022|

By News@TheU Nearly a dozen students joined faculty members Joseph B. Treaster and Gina Presson from the School of Communication for the three-week trip. They sat in on a BBC politics broadcast. Tried out the correspondent’s chair at the CBS television bureau. Watched New York Times editors strategizing on their coverage of the Ukraine war and traced the career steps [...]