Public Relations, MA

Strategic Acumen

Public Relations Master's Program students learn how to promote a client's business, image, or product in the international marketplace.

Public Relations focuses on the free placement of messages in the media through media releases, editorial content, and promotion.

Classroom requirements reflect the importance of research, new technology, and the relationship of all media (electronic, print, and related technology) to public relations in both the public and private sectors. Students create and execute PR campaigns as part of their course work. They have the opportunity to work within a professional environment through internships and practicum programs.

Groups & Organizations

  • PhilADthropy

    Each year through PhilADthropy, advertising and public relations students provide free creative services to non-profit organizations across South Florida during this 24-hour event. Students use the skills they learn in the classroom to create viral videos, ads, newsletters, websites, merchandising and more. Students’ work for PhilADthropy has been used in major magazines, billboards, and online campaigns, helping hundreds of charitable organizations raise awareness about their important causes.

  • Public Relations Student Society of America (PRSSA)

    PRSSA is the leading organization for students interested in Public Relations and Communications. The School has its own University chapter. PRSSA nurtures the next generation of professionals through professional development, networking opportunities and industry news.

  • Public Relations Field Experience Program (PREP)

    The Public Relations Experience Program gives public relations students (as well as students from other School of Communication majors) the opportunity to assist companies in South Florida with their live events. Students work on and off-campus, using skills they learned in the classroom, to provide assistance with media relations, press conferences, social media, photography, website writing, promotions, event planning and more. Through this program students have worked with companies including: the Miami Dolphins, the Florida Panthers, Miami Children's Hospital Foundation, St. Jude’s Children’s Hospital, Homestead-Miami Speedway and the PGA TOUR Cadillac Championship.

Featured Courses

This course monitors the sociopolitical environment of organizations, explores managing corporate crises and confrontations, analyzes issues, formulates organizational and political strategies, develops programs of advocacy communication and explores constituency communications and public involvement.

History, theory, and practice of public relations in a global, multicultural environment.

Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations.

Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.

A seminar to examine the role of public relations in American political campaigns.

This course will provide a review, examination and practical application of sports communications, publicity and promotions in strategic communications.

An examination of health industry communication from business and promotional perspectives, including the special issues that have an impact on health communicators. Best practices and case studies from notable practitioners are used; strategic communication plan development, writing and presentation are emphasized.

Comparison of theories dealing with the processes and effects of communication is discussed.

Featured Work

A few of our latest Public Relations projects, all done by our very own students and faculty.

View More