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Alumni create sequel to acclaimed Cheerios ad for Super Bowl XLVII

Behind one of the buzziest Super Bowl ads leading up to this Sunday’s ultimate football contest, Super Bowl XLVIII, are recent UM graduates Taylor Lucas, B.S.C. ’11, and Nick Marchese, B.S.C. ’11, billed, respectively, as the art director and copywriter for the 30-second Cheerios spot featuring a multiracial family.  University of Miami School of Communication (SoC) graduates Lucas and Marchese helped create the follow-up ad to a May 2013 Cheerios commercial featuring the same family—a black dad, a white mom, and their young daughter. The original ad, titled "Just Checking," [...]

February 19, 2014|Advertising|
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Student Journalists Interview South Miami Mayoral Candidates

Mayor Phillip K. Stoddard and Commissioner Valerie Newman of the City of South Miami gave press conferences at the School of Communication to student journalists in Professor Joseph B. Treaster’s public affairs reporting class. The students are reporting and writing articles on the municipal election in South Miami on Feb. 11. Stoddard, a biology professor at Florida International University, is running for re-election to a third two-year term. Newman, a corporate accounts manager at Relax the Back, Back Pain Relief and Comfort, has served as a South Miami city commissioner [...]

February 19, 2014|Journalism|
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Oscar-winning Director David Frankel to Work With Students on HIV Outreach Film

David Frankel, a producer, director and screenwriter of hit movies and television shows including The Devil Wears Prada, Band of Brothers, Marley & Me, Hope Springs and Sex and the City, will work with School of Communication students on an upcoming HIV outreach project. Alex Moreno, director of P2P HIV/AIDS Adolescent Outreach & Education at Miller School of Medicine, announced Thursday that Frankel will direct a student-written and produced short narrative film about women at-risk for HIV. Frankel, who won an Oscar for his short film Dear Diary, also discussed his [...]

February 19, 2014|Motion Pictures|
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Students Show Their Skill at 5th Annual PhilADthropy

After 25 hours of non-stop brainstorming, writing, designing, and creating, the School of Communication's fifth annual PhilADthropy ended Saturday morning with blear-eyed smiles and an impressive array of creative services to benefit local nonprofit organizations.  Sixteen local nonprofits were selected to participate in PhilADthropy, which pairs 120 School of Communication students with professional team leaders to develop campaigns and collateral in 25 sleepless hours of energy-drink fueled creativity. The nonprofits pitched their causes on Friday afternoon and returned Saturday to receive a variety of creative services, including print materials, web designs, [...]

February 19, 2014|Advertising|
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Students Invited to a Conversation with Retail Executive Stephen I. Sadove

Stephen I. Sadove, retired chairman and chief executive officer of Saks Incorporated, will speak with School of Communication students at 2 p.m. on Feb. 27 in Shoma Hall, room 3053 in the Communication International Building.  Sadove is widely regarded as an innovative leader in retail. He serves on the boards of directors of Colgate-Palmolive, JCPenney, Aramark and Ruby Tuesday. He also serves as chairman of the board of the National Retail Federation, the industry’s largest trade organization and government lobbyist.   Sadove joined Saks as vice chairman in 2002, and [...]

February 18, 2014|Advertising, Public Relations|
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Faculty Spotlight: Dr. Jyotika Ramaprasad Uses the Power of Messages to Change Lives

By Emily R. Mirengoff, M.A. Communication Studies Student For Dr. Jyotika Ramaprasad, the Vice Dean for Graduate Studies and Research and the Interim Director of the Center for Communication, Culture and Change, education is not about memorizing lines out of a textbook or simply accumulating degrees for a resume. It is about broadening students’ horizons, including their worldviews—helping them to learn about countries and cultures that are different from their own, and using that knowledge, as responsible citizens of the world, to give back to society. Dr. Ramaprasad learned these lessons [...]

February 18, 2014|Journalism|
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Library to Feature Retrospective of Lecturer Maggie Steber’s Photography from Haiti

"The Audacity of Beauty," a 25-year retrospective of photographer and photojournalism lecturer Maggie Steber's work in Haiti, will be presented on Thursday, Feb. 20 at 6 p.m. at the Otto G. Richter Library. Steber has documented her journey with Haiti through social and political upheaval, capturing unique moments that describe the beauty of the Haitian people, and sharing them with the world. Steber will share her 25-year relationship with Haiti in “The Audacity of Beauty,” an event at the University of Miami Libraries Special Collections. There will be an opening [...]

February 18, 2014|Journalism|
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Class Creates Edgy Game for Apple App Store

By Kat Meyers, journalism student School of Communication professor Clay Ewing and several of his students recently released a game to Apple’s App Store. In “Keep Your Edge,” squares are your sole chance of survival and circles are the death of you. Following six months of fine-tuning and a two-week-long Apple approval process, “Keep Your Edge” was made available for a free download. The objective of the game is to avoid circles while collecting as many edges as possible to become the “dominant” square. “Some students really want to make [...]

February 18, 2014|Interactive Media|
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