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Public Relations

PR Students Create Campaign for Herbert Wellness Center’s 20th Anniversary

Last semester, Dr. Colee Splichal’s Public Relations Campaigns class created the campaign for the 20th anniversary of the Patti and Allan Herbert Wellness Center, which will take place in January 2016. The class, STC 436, is a capstone for the public relations major in which seniors apply what they have learned in the last four years to develop a campaign for a real-world client. The students created everything from a unique logo to the anniversary party, which will be held at the wellness center in February 2016. “I had to [...]

November 18, 2015|Advertising, Public Relations|
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British Broadcasting Corporation Executive David Jordan will Visit the University of Miami

David Jordan, one of the top officials of the British Broadcasting Corporation (BBC) in London, is speaking to more than half a dozen groups of University of Miami students and faculty on the Coral Gables campus next week on Monday, Tuesday, and Wednesday – Nov. 16, 17, and 18. “We’re delighted to be bringing such an accomplished journalist to the University of Miami,” said Greg Shepherd, dean of the School of Communication. “He brings a global perspective that fits perfectly with the work our students and faculty are doing.” Jordan, [...]

November 12, 2015|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Public Relations|
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PRSSA Hosts Pitching Panel

The University of Miami Public Relations Student Society of America chapter (PRSSA) hosted a panel of local media leaders for the Pitch Perfect II event on Wednesday, Oct. 14, at the School of Communication.  The journalists shared their advice to a full audience of students and professional PR practitioners on how to build relations and credibility, as well as told a few horror stories of things gone wrong. “When does a public relations practitioner become credible in your eyes?” event moderator Jorge Martinez, vice president of The Conroy Martinez Group [...]

October 16, 2015|Public Relations|
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PREP Students Assist Major Media at MCHF Diamond Ball

Saturday evening, Oct. 10, was the annual fundraising gala for Miami Children’s Health Foundation (MCHF) created to celebrate children, otherwise known as “diamonds.” Many people attended the ball to demonstrate their support of MCHF’s efforts, including celebrities like Armando Christian Pérez, the rapper known as Pitbull, and Cynthia Olavarria, at the JW Marriott Marquis in Downtown Miami for the 2015 MCHF Diamond Ball. The University of Miami’s School of Communication Public Relations Experience Program (PREP) worked the event giving communication students the opportunity to put their learning into action during [...]

October 12, 2015|Advertising, Public Relations|
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PREP Students Learn PR for a Better Cause

Up early on Saturday, Sept. 26, PREP students assisted St. Jude Children’s Research Hospital Walk/Run to End Childhood Cancer. Senior Director-Field Manager Wanda Brill said if it wasn’t for organizations like PREP they wouldn’t be able to help those in need. At St. Jude Children’s Research Hospital (in Memphis), families never pay for their children to receive treatment. Brill says the success of these events and the revenue it brings is ultimately what helps to save lives. “We always tell them (the family members at the hospital) all they have [...]

September 29, 2015|Public Relations|
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PREP students reflect on St. Jude Children’s Research Hospital’s 8th Annual Gala

A sea of black dresses, gold pins, and smiling faces greeted guests attending the St. Jude Children’s Research Hospital “It’s All About the Kids” gala at the JW Marriot Marquis Miami on Sept. 19. The smiling faces guests saw upon arrival belonged to members of the University of Miami School of Communication PREP team. Assisting the Gala for more than five years now, members of PREP help the event organizers and public relations committee by assisting with greeting guests, checking in media, coordinating the red carpet, and escorting VIPs.   [...]

September 22, 2015|Public Relations|
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PREP Students Help 5K Gain International Attention

Periscope app streams 5th Annual Miami Children’s Health Foundation 5K to viewers worldwide As the day began, people of all ages gathered in Coral Gables to participate in the 5th Annual Miami Children’s Health Foundation (MCHF) 5K run/walk on Sept. 19.   The University of Miami School of Communication PREP class was on site before sunrise and ready to work. Lisbet Fernández-Viña, MCHF director of foundation external affairs, assigned the students their tasks and everyone was off to work. Assignments for the team included media check-in, photographer assistants, stage assistants [...]

September 22, 2015|Public Relations|
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A Special Message for Supporters of the SoC

This past year, alumni, parents, and friends of the University of Miami have invested their time and money to help make extraordinary enhancements in the lives our students. Watch this special report produced by our very own School of Communication students at our UMTV studios.

August 22, 2015|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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Four Decades of Giving: A Model Alumna’s Unwavering Support of the U

Twenty-three years after graduating the University of Miami, the ties that drew School of Communication alumna, Jeanne Wolf A.B. ’61, to her alma mater ran deep. That spring of 1984, she established the Jeanne Wolf Scholarship Fund — an award to help make a UM education accessible to a deserving School of Communication student. Her generosity did not go unreciprocated. The very first recipient of her scholarship, Michael Robin, graduated in 1985 and went on to produce some of Hollywood’s biggest television hits, such as Nip/Tuck and The Closer. Her [...]

2023-10-26T13:28:24-04:00August 22, 2015|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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SoC Faculty to Research Effect of Social Media on Healthy Behavior Choices

School of Communication faculty Jan Boehmer and Maria Scott are the most recent recipients of a Center for Communication, Culture and Change research award. The two faculty members from the Department of Journalism and Media Management and the Department of Strategic Communication, respectively, will collaborate to identify the processes that influence young people to make healthy behavior choices. Children and adolescents continue to make poor lifestyle decisions and Boehmer and Scott are hoping to find out why. “We want to build a bridge between sport and health communication - a connection that seems natural but is somewhat understudied," said [...]

2019-12-16T18:43:29-05:00May 18, 2015|Journalism, Public Relations|
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