Richter Library Launches Subject Guide for Media Management Research
Terri Robar, Social Sciences Librarian at the Richter Library, created an online Media Management Subject Guide to tailor library resources to the needs of Media Management students. This guide lists relevant books, databases, videos, and websites for the areas of media research, programming, entrepreneurship, and technology. A similar guide already exists for Advertising and Public Relations students. Primary databases for media management research and projects include: ABI/INFORM, Academic Search Premier, Business Insights: Essentials, Business Source Premier, ComAbstracts, Communication & Mass Media Complete, Communication Abstracts, LexisNexis Academic MediaMark MRI, Mergent Online, [...]