MMA Meeting: HBO Latin America
On Wednesday, March 29, the Media Management Association welcomed Laura Berga, director of Strategy and Programming Analysis for HBO Latin America Group (LAG). Berga is a University of Miami alumna who graduated with a Bachelor of Science in Advertising and Graphic Design. After beginning a career in advertising, she later returned to UM to complete an M.B.A. with a specialization in marketing and finance. During the subsequent years, Berga conducted worldwide consumer research and consulted for a variety of major companies. Later, she received a call from an old client [...]