The Importance of Connecting to the Audience in Advertising
By Leen Shlomo In March 2023, the Media Management Association (MMA) invited Lucia Sotres to discuss the evolution of media and advertising in the last 10 years. Originally from Mexico City and speaking four languages (English, Spanish, French, and German), Sotres is currently Condé Nast's luxury account director for Mexico and Latin America. Condé Nast, owned by Advance Publications, has been a leading media company for more than 100 years, publishing such magazines as Vogue, GQ, Glamour, and Vanity Fair, and reaching over 270 million consumers in 32 markets. Before [...]








