Public Relations

By Meghan Allison In an event unlike any other, 16 teams of University of Miami students participated in PhilADthopy, a 25-hour blitz that ultimately produces free public relations, advertising, marketing and social media strategies to selected organizations. The teams worked at the School of Communication courtyard from 11 a.m. on Friday, Feb. 6, through the night, and finished at 11 a.m. the next day. Sponsors like Lime, Sir Pizza and Sergio’s provided sustenance to keep the participants energized as PREP students carried out all of the necessary tasks to keep [...]

By Jackie Martin and Brenda McGrane Perfectly catered for women who love wine, fashion and supporting an honorable cause, the 4th annual Wine, Women and Shoes event benefiting the Miami Children’s Health Foundation (MCHF) took place Wed., Feb. 4, at the JW Marriott Marquis in downtown Miami. While guests, equipped in their best stilettos, enjoyed the red carpet, fashion show, silent auction and wine tastings, PREP students worked diligently with the MCHF public relations staff to ensure the event was a success. Student responsibilities included media registration, gathering pictures and testimonials [...]

Iris Barrios might have been a forgotten casualty—one of the youngest victims of the war that raged between the Contras and the Sandinista National Liberation Front in her native Nicaragua from 1981 to 1988. But the wisdom and efforts of a caring mother who wanted a better life for her children made it possible for Barrios to escape the atrocities of her war-torn country and emigrate to the United States at the age of 6.“She was the brave one,” Barrios said of her mother Maria, who fled Nicaragua’s capital city, [...]

Want to get your story ideas picked up by the media?Come to “Pitch Perfect: The Do’s and Don’ts of Pitching to the Media” at 6:30 p.m. Tuesday, Nov. 11, in CIB 2055. You will hear from a panel of seasoned PR professionals and journalists who will share case studies and tips on how to target and reach the media to ensure you get the coverage you want.Afterward, there will be a networking mixer and reception to meet the panelists and connect with other PR professionals attending.The panelists include:- Howard Cohen, reporter [...]

By Kristen Sabina - In just one week, Homestead Miami Speedway is going to be in full gear for the Ford Championship Weekend. Over 50,000 fans flock every year to fill the stands and enjoy the exhilarating, ear popping, heart-pumping event. On Oct. 31, UM PREP students received VIP access to the Speedway and got a tour of the entire facility in preparation for next week’s event. Leading the tour was Kelly, a former PREP student, now Media Relations Manager for Homestead Miami Speedway. This training day consisted of a [...]

By Brenda Hernandez - As the sun set in Downtown Miami on Oct. 25, the JW Marriott Marquis lit up with the arrival of local public figures, Miami Children’s Health Foundation Board of Directors, and the children of the foundation for the annual Miami Children’s Health Foundation Hope Diamond Ball Affair.The event set to raise thousands by the end of the night and as the numbers tallied up, PREP students worked diligently with event managers and staff to make sure every moment was captured; making the event an unforgettable night [...]

By Alicia Charmaine - I’ve got to tweet this! Seated to my left was the Executive Vice President of Media Strategies at Edelman, to my right was the Manager of Strategic Communications at the British Embassy and directly in front of me was Amy Robach, news anchor of Good Morning America and observer of happy tears as a result of having just delivered quite the evocative speech. I had doubts aplenty at the prospect of attending the 2014 PRSSA national conference. What will I get out of it? Is it [...]

UM PRSSA got the ball rolling in its human hamster ball event in the Grass Field Thursday afternoon.A sunny Florida day turned out to be perfect to enjoy 360 degrees of fun. People stopped by to roll around the green and race with their friends. For many, it was their first time and something they were wishing to do for a long time. Marianna Giunchi, an engineering student, said that this was definitely something she was checking off her bucket list. Students refreshed themselves with Core Power, Coca Cola’s workout [...]