Public Relations

The PRSSA elections were held Thursday, April 23 in Shoma Hall. Members of the club joined together to honor their graduating seniors and vote for the organization’s new executive board committee. Current president, Gabby Reyes, kicked off the event giving a speech that thanked each and every member for their hard work and dedication throughout the year. She emphasized how far along PRSSA has come since she first joined the club. “We have more members than ever before, and more funds and awareness than ever before. I am very pleased [...]

By Meghan Allison In an event unlike any other, 16 teams of University of Miami students participated in PhilADthopy, a 25-hour blitz that ultimately produces free public relations, advertising, marketing and social media strategies to selected organizations. The teams worked at the School of Communication courtyard from 11 a.m. on Friday, Feb. 6, through the night, and finished at 11 a.m. the next day. Sponsors like Lime, Sir Pizza and Sergio’s provided sustenance to keep the participants energized as PREP students carried out all of the necessary tasks to keep [...]

By Jackie Martin and Brenda McGrane Perfectly catered for women who love wine, fashion and supporting an honorable cause, the 4th annual Wine, Women and Shoes event benefiting the Miami Children’s Health Foundation (MCHF) took place Wed., Feb. 4, at the JW Marriott Marquis in downtown Miami. While guests, equipped in their best stilettos, enjoyed the red carpet, fashion show, silent auction and wine tastings, PREP students worked diligently with the MCHF public relations staff to ensure the event was a success. Student responsibilities included media registration, gathering pictures and testimonials [...]

Iris Barrios might have been a forgotten casualty—one of the youngest victims of the war that raged between the Contras and the Sandinista National Liberation Front in her native Nicaragua from 1981 to 1988. But the wisdom and efforts of a caring mother who wanted a better life for her children made it possible for Barrios to escape the atrocities of her war-torn country and emigrate to the United States at the age of 6.“She was the brave one,” Barrios said of her mother Maria, who fled Nicaragua’s capital city, [...]

Want to get your story ideas picked up by the media?Come to “Pitch Perfect: The Do’s and Don’ts of Pitching to the Media” at 6:30 p.m. Tuesday, Nov. 11, in CIB 2055. You will hear from a panel of seasoned PR professionals and journalists who will share case studies and tips on how to target and reach the media to ensure you get the coverage you want.Afterward, there will be a networking mixer and reception to meet the panelists and connect with other PR professionals attending.The panelists include:- Howard Cohen, reporter [...]

By Kristen Sabina - In just one week, Homestead Miami Speedway is going to be in full gear for the Ford Championship Weekend. Over 50,000 fans flock every year to fill the stands and enjoy the exhilarating, ear popping, heart-pumping event. On Oct. 31, UM PREP students received VIP access to the Speedway and got a tour of the entire facility in preparation for next week’s event. Leading the tour was Kelly, a former PREP student, now Media Relations Manager for Homestead Miami Speedway. This training day consisted of a [...]