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Public Relations

Canes Film Fest Hype

On Thursday, April 9, PREP students took over the UC breezeway to promote the University of Miami’s 18th annual Canes Film Festival. PREP students tabled to raise awareness of the upcoming event by engaging with students and faculty passing by throughout the day. Event flyers and popcorn were distributed while the students answered questions about the festival. “Tabling in the breezeway is a great way of letting people know what is happening on campus,” said PREP manager Sarah Driks. PREP students were also tasked with taking pictures of students holding up a Canes Film [...]

April 13, 2015|Motion Pictures, Public Relations|
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UM School of Communication Students Win 14 ADDYs

Mailers, apps and marketing campaigns characterized by their innovation led to School of Communication students taking home six gold and eight silver local ADDY awards. Students used skills learned in the classroom to take on corporate clients by creating campaigns for Mary Kay, Maker’s Mark and Johnnie Walker. They also tackled global and social problems, ingeniously addressing the issues of cyber bullying, Ebola and childhood obesity. Winning a gold or silver local ADDY award is the first of three steps to the national Student American Advertising Awards Competition. “The ADDYs [...]

2019-12-17T19:41:04-05:00March 10, 2015|Advertising, Motion Pictures, Public Relations|
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How 25 Hours Without Sleep Produces Professional Advertising Campaigns for Nonprofits

Sleep is overrated. No one knows that better than Meryl Blau, faculty advisor to PhilADthropy and professor at University of Miami’s School of Communication. Since 2010, Blau has put together 16 teams of student and professional volunteers and led them on a 25-hour caffeine-fueled advertising rolling coaster. The end result? Sixteen nonprofits walk away with professional advertising materials that have been used in local and national campaigns.  “In 25 hours you guys were able to make all this?” asked Amir Whitaker, founder of Project Knucklehead, “You guys have been able [...]

February 13, 2015|Advertising, Public Relations|
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PR Students Work Behind-the-Scenes During PhilADthropy

By Meghan Allison In an event unlike any other, 16 teams of University of Miami students participated in PhilADthopy, a 25-hour blitz that ultimately produces free public relations, advertising, marketing and social media strategies to selected organizations. The teams worked at the School of Communication courtyard from 11 a.m. on Friday, Feb. 6, through the night, and finished at 11 a.m. the next day. Sponsors like Lime, Sir Pizza and Sergio’s provided sustenance to keep the participants energized as PREP students carried out all of the necessary tasks to keep [...]

February 10, 2015|Public Relations|
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PREP Students Bring Success to Fourth Annual Wine, Women and Shoes Event

By Jackie Martin and Brenda McGrane Perfectly catered for women who love wine, fashion and supporting an honorable cause, the 4th annual Wine, Women and Shoes event benefiting the Miami Children’s Health Foundation (MCHF) took place Wed., Feb. 4, at the JW Marriott Marquis in downtown Miami. While guests, equipped in their best stilettos, enjoyed the red carpet, fashion show, silent auction and wine tastings, PREP students worked diligently with the MCHF public relations staff to ensure the event was a success. Student responsibilities included media registration, gathering pictures and testimonials [...]

February 9, 2015|Public Relations|
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Despite Making Sacrifices, Iris Barrios Still Earns Her Degree

Iris Barrios might have been a forgotten casualty—one of the youngest victims of the war that raged between the Contras and the Sandinista National Liberation Front in her native Nicaragua from 1981 to 1988. But the wisdom and efforts of a caring mother who wanted a better life for her children made it possible for Barrios to escape the atrocities of her war-torn country and emigrate to the United States at the age of 6.“She was the brave one,” Barrios said of her mother Maria, who fled Nicaragua’s capital city, [...]

December 17, 2014|Public Relations|
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Professor Don Stacks Wins Lifetime Achievement Award

Don Stacks, a professor of public relations and a leader in public relations research and education, received the 2014 PRIDE Contribution to Public Relations Education Award from the National Communication Association’s Public Relations Division last week. He was nominated for the lifetime achievement award by five of his doctoral students. As they wrote in their nomination letter, “Few have done more to advance research as a major tenant of public relations education than Dr. Stacks. His Primer of Public Relations Research text, now in its 2nd edition, is considered the [...]

2019-12-17T19:41:44-05:00December 8, 2014|Public Relations|
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UM PRSSA to Host ‘Pitch Perfect’

Want to get your story ideas picked up by the media?Come to “Pitch Perfect: The Do’s and Don’ts of Pitching to the Media” at 6:30 p.m. Tuesday, Nov. 11, in CIB 2055. You will hear from a panel of seasoned PR professionals and journalists who will share case studies and tips on how to target and reach the media to ensure you get the coverage you want.Afterward, there will be a networking mixer and reception to meet the panelists and connect with other PR professionals attending.The panelists include:- Howard Cohen, reporter [...]

November 7, 2014|Public Relations|
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PR Students Prepare for Ford Championship Weekend

By Kristen Sabina - In just one week, Homestead Miami Speedway is going to be in full gear for the Ford Championship Weekend. Over 50,000 fans flock every year to fill the stands and enjoy the exhilarating, ear popping, heart-pumping event. On Oct. 31, UM PREP students received VIP access to the Speedway and got a tour of the entire facility in preparation for next week’s event. Leading the tour was Kelly, a former PREP student, now Media Relations Manager for Homestead Miami Speedway. This training day consisted of a [...]

November 6, 2014|Public Relations|
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PR Students Experience Miami Children’s Hope Diamond Ball

By Brenda Hernandez - As the sun set in Downtown Miami on Oct. 25, the JW Marriott Marquis lit up with the arrival of local public figures, Miami Children’s Health Foundation Board of Directors, and the children of the foundation for the annual Miami Children’s Health Foundation Hope Diamond Ball Affair.The event set to raise thousands by the end of the night and as the numbers tallied up, PREP students worked diligently with event managers and staff to make sure every moment was captured; making the event an unforgettable night [...]

October 30, 2014|Public Relations|
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