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PhilADthropy Non-Profit Application Deadline Extended to Jan. 24

The School of Communications' groundbreaking annual PhilADthropy program is seeking non-profit organizations with advertising needs. The organizations can apply to have students create new campaigns and advertising materials in a marathon event that puts School of Communication students to work for some of our region's most important groups. During PhilADthropy, students and team leaders meet with their clients for a briefing before spending all night developing professional-level work. Teams meet with their clients again the next day to present the finished product—all within 25 hours. Interested organizations can learn more [...]

April 7, 2014|Advertising|
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Former Saks CEO Stephen Sadove Talks Retail With SoC Students

By Chelsea Wortham UM News   Mobile Internet devices that have led to greater access to communication have changed the overall retail experience for shoppers, shifting power away from merchants and manufacturers to the consumer, Stephen Sadove, former chairman and CEO of Saks Incorporated, told a group of University of Miami School of Communication students on Thursday.   Speaking in Shoma Hall on the topic “What’s Going On with the Retail Consumer Today?” Sadove discussed the evolution of “omni-channel retailing”— the experience shoppers have with retailers through computers, brick-and-mortar stores, [...]

April 7, 2014|Advertising, Journalism, Public Relations|
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Call for Entries: Wine Spectator Foundation Competition To Award Up To $50,000 For Student Projects

The Wine Spectator Foundation will award up to $50,000 to School of Communication undergraduate and graduate students for projects about wine, food, restaurants, travel or tourism. Such projects may include, but are not limited to, a video or short documentary, news or feature writing, a press kit, an advertising project, a graphic design project, a photography portfolio, multimedia (website) or a scholarly paper. Only completed applications and projects will be considered. No exceptions will be made. Below are some basic examples of projects that would and would not be accepted [...]

2019-12-17T19:46:38-05:00April 7, 2014|Advertising, Broadcast Journalism, Journalism, Motion Pictures, Public Relations|
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Distraction Magazine, Ibis Yearbook and Miami Hurricane Win Top Student Media Awards

Distraction Magazine and the Ibis Yearbook also were recognized among the top student publications in the country by the Columbia Scholastic Press Association (CSPA)  during a ceremony on March 14 in New York City.   Distraction/distractionmagazine.com and Ibis Yearbook 2013 staffs walked away each with a Gold Crown, the highest honor one can receive from the CSPA. Distraction was honored as a hybrid or combined print and digital/online publication.   “The Gold Crown is the highest honor that you can receive from CSPA. These publications go through a second round [...]

2019-12-17T19:46:23-05:00April 7, 2014|Advertising, Journalism|
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Students and Alumni: You’re Invited to the SoC Mix and Mingle

Attention School of Communication Students and Alumni!Don’t miss out on next week’s Mix and Mingle event! This is a great opportunity to meet and connect with local employers. Join us and build your professional network!! Make sure to RSVP by clicking the link: http://bit.ly/socmingle14 and use the password: networking Some of the companies that are expected to attend: Max Borges AgencyGeorge Ortiz CastingMiami Short Film FestivalSusan G. KomenExecutive South Florida MagazineMiami MarlinsPintaKottonZoo

April 7, 2014|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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Miami Herald Media Company’s Advertising Director Talks to MMA

By Domenica A.Leone Donna Dickey, Local Retail and Classified Advertising Director at the Miami Herald Media Company, spoke to the members of the Media Management Association (MMA) at the University of Miami on March 25 about the company's transformation of advertising and marketing practices. “We are no longer just The Miami Herald,” Dickey claimed. "The Miami Herald Media Company now offers a wide array of products and services to help businesses precisely target consumers and achieve their marketing goals.” These activities go beyond the traditional role of a newspaper publisher [...]

April 7, 2014|Advertising, Media Management|
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Catch Up on SoC News in the Latest Communique

Read about the School of Communication's cutting-edge collaborative projects, top awards and honors, inspiring visits from industry leaders, outstanding alumni achievements and more in the Winter/Spring edition of the Communique. http://digital.olivesoftware.com/olive/ode/Communique/

February 21, 2014|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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Alumni create sequel to acclaimed Cheerios ad for Super Bowl XLVII

Behind one of the buzziest Super Bowl ads leading up to this Sunday’s ultimate football contest, Super Bowl XLVIII, are recent UM graduates Taylor Lucas, B.S.C. ’11, and Nick Marchese, B.S.C. ’11, billed, respectively, as the art director and copywriter for the 30-second Cheerios spot featuring a multiracial family.  University of Miami School of Communication (SoC) graduates Lucas and Marchese helped create the follow-up ad to a May 2013 Cheerios commercial featuring the same family—a black dad, a white mom, and their young daughter. The original ad, titled "Just Checking," [...]

February 19, 2014|Advertising|
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Students Show Their Skill at 5th Annual PhilADthropy

After 25 hours of non-stop brainstorming, writing, designing, and creating, the School of Communication's fifth annual PhilADthropy ended Saturday morning with blear-eyed smiles and an impressive array of creative services to benefit local nonprofit organizations.  Sixteen local nonprofits were selected to participate in PhilADthropy, which pairs 120 School of Communication students with professional team leaders to develop campaigns and collateral in 25 sleepless hours of energy-drink fueled creativity. The nonprofits pitched their causes on Friday afternoon and returned Saturday to receive a variety of creative services, including print materials, web designs, [...]

February 19, 2014|Advertising|
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Students Invited to a Conversation with Retail Executive Stephen I. Sadove

Stephen I. Sadove, retired chairman and chief executive officer of Saks Incorporated, will speak with School of Communication students at 2 p.m. on Feb. 27 in Shoma Hall, room 3053 in the Communication International Building.  Sadove is widely regarded as an innovative leader in retail. He serves on the boards of directors of Colgate-Palmolive, JCPenney, Aramark and Ruby Tuesday. He also serves as chairman of the board of the National Retail Federation, the industry’s largest trade organization and government lobbyist.   Sadove joined Saks as vice chairman in 2002, and [...]

February 18, 2014|Advertising, Public Relations|
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