Successfully Thriving for 28 Years (and Counting) in TV Sales
For the last Media Management Association meeting of the fall semester, Freda Pedrique-Valdes, senior account manager at Telemundo 51-NBCUniversal (WSCV and WTVJ), shared her insights about the changing practices in television sales. But while students constantly seek new educational and professional opportunities to strengthen their resumes, Pedrique-Valdes admitted having no resume. She has been working for the same renowned Telemundo-NBC company for over twenty-eight years. How did Pedrique-Valdes end up in her long-standing position? During her last year as a graphic design student at International Fine Arts College in Miami, Pedrique-Valdes was approached [...]









