Terri Robar, Social Sciences Librarian at the Richter Library, created an online Media Management Subject Guide to tailor library resources to the needs of Media Management students. This guide lists relevant books, databases, videos, and websites for the areas of media research, programming, entrepreneurship, and technology. A similar guide already exists for Advertising and Public Relations students.
Primary databases for media management research and projects include: ABI/INFORM, Academic Search Premier, Business Insights: Essentials, Business Source Premier, ComAbstracts, Communication & Mass Media Complete, Communication Abstracts, LexisNexis Academic MediaMark MRI, Mergent Online, SNL Kagan, Standard Rate & Data Service, and Thomson One Banker. Media Management students can also find information about how to cite sources.
The Media Management Subject Guide is located at http://libguides.miami.edu/mediamanagement.
The Advertising Subject Guide is available at http://libguides.miami.edu/advertising.
The Public Relations Subject Guide is available at http://libguides.miami.edu/publicrelations.
