Virtual Media Management Association Meeting
On Monday, Nov. 7, 6 - 7 p.m., Heather Aucoin, sales director, NBC 6/WTVJ and Telemundo 51/WSCV, NBCUniversal, will speak virtually about the trends in TV sales.
NY Mets Pre and Post-Game Live Host to Speak to SoC Students Interested in Sports Broadcasting
Gary Apple, host of Mets Pre and Post-Game Live for SNY, will speak to School of Communication students interested in sports broadcasting during Professor Antonio Mora's class in Studio C, 1008C. Visit https://sny.tv/talent to learn more about Apple.
MMA Meeting: “The Sports Industry is the Intersection Between Law and Business”
By Andrea Tarrab In Oct. 2022, Ivan Parron joined the members of the Media Management Association on Zoom to discuss current issues in sports media law. Born in Miami and raised in a family of Cuban immigrants, he shared with members anecdotes about growing up in his household, his upbringing, and what led him to cultivate a great work ethic. Parron acknowledged that he was already interested in television technology at an early age. As part of his 25-year professional career, Parron worked in TV sales for Paxson Broadcasting, founded [...]
Covering the War in Ukraine and Other Stories
Join Professor Sanjeev Chatterjee for a conversation with Hungarian Journalist Vujity Tvrtko.
MMA Meeting: “Careers are not linear”
By Lee Shlomo Allison Blumenfeld, an alumna of the University of Miami and the first president of the Media Management Association (MMA), recently spoke to members of the MMA about her professional growth and transition since graduation, including her current position at Meta. In fact, learning and growth was a significant theme behind this meeting. Blumenfeld graduated from the University in 2014 with a B.S. in Media Management and History. During her time at the University, she first interned in a marketing role at TuneUp Media, a digital music company. [...]
Virtual MMA Meeting with Ivan Parron, Esq.: “Issues in Sports Media Law”
On Monday, Oct. 17, 6-7 p.m., Ivan Parron, Entertainment/Business Lawyer, will speak virtually about the current issues in sports media law.
Research in Progress Meeting with Victoria Orrego Dunleavy, Ph.D.
Addressing COVID-19 Misinformation and Resiliency Among Latinos Living with HIV: Formative Research Guiding the Latinos Unidos Microgame Intervention The effects of mitigation strategies including shelter-in-place orders and social distancing combined with the COVID "infodemic" disseminated by media may interact synergistically to worsen already compromised mental health outcomes and medical treatment of PLWH. We propose that a microgame intervention targeting individual resilience skill building and media literacy could be mobilized to protect the mental health of Latino PLWH as well as promote HIV care during the pandemic. Join Victoria Orrego Dunleavy, [...]
Changes in the Advertising Sales Environment
By Melissa Mendez On March 15, Brian Norris, senior vice president of Ad Sales and Direct To Scale & Commerce Partnerships from NBCUniversal (NBCU), spoke to the members of the Media Management Association over Zoom to discuss the evolution of advertising sales throughout his career. Before joining NBCUniversal, Norris worked at Lifetime Television, Viacom, and Dish Network in advertising and media sales. During his last three years at NBCU, he has led the first direct-to-consumer sales team, which was designed to enable brands to scale from social platforms to ones [...]
‘Change Brings Opportunities,’ WarnerMedia Executive Says
By: Raul Cruz "Change brings opportunities," is one of the key messages that Jennifer Mirgorod, head of Sales and Account Management at WarnerMedia Sales and Distribution, delivered to the members of the Media Management Association during a popular Zoom session about her company’s streaming service, HBO Max. Mirgorod graduated with a BA in Foreign Affairs from the University of Virginia and spent nearly two decades working for Turner Broadcasting in various executive positions in advertising and sales. Prior to her current position, Mirgorod was an executive vice president in Partnership [...]
The Power of Brand Advocacy in the Streaming Business
By: Raul Cruz Michael Fernández, vice president of marketing for V-Me Media, spoke over Zoom with the members of the Media Management Association about the importance of branding strategy in the increasingly competitive streaming space. Simply stated, branding refers to a company's ability to create a unique identity for a product or service in the mind of the consumer. Fernández held previous positions with Viacom International Media Networks as senior manager in advertising and brand solutions for the Latin American market and with Sony Pictures Television as marketing manager in [...]