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Media Management

Ninth Annual PhilADthropy is Launching to Help Local Nonprofits

Eleven leading non-profit organizations from South Florida were chosen to participate in the Ninth Annual PhilADthropy at the University of Miami School of Communication, where students create vibrant campaigns and other advertising materials in one 25-hour, coffee-fueled marathon for some of the most deserving local non-profits. Meryl Blau, lecturer in the Department of Strategic Communication at the School of Communication and the founder of PhilADthropy, says one campaign from last year’s event that really stood out was focused on Shake-A-Leg Miami (SALM). SALM works to improve the health, education, and [...]

February 14, 2018|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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MMA Meeting: The Power and Importance of Video Advertising

The Media Management Association welcomed its first guest speaker of the year, Paul Vignau, the director of sales at Comcast Spotlight who was accompanied by Henry Ortiz, an associate account executive and University of Miami (UM) alumnus. Spotlight is Comcast's advertising sales division where Vignau and his team monetize viewer impressions.  According to Vignau, video is the most powerful medium and is, therefore, essential to developing an emotional connection with customers. For example, he referenced a 2014 Dick’s Sporting Goods advertisement, The Hoop, in which a proud father gives his [...]

February 12, 2018|Media Management|
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Society of Professional Journalists Focuses on Jobs and Internships

The Society of Professional Journalists (SPJ) is the oldest organization representing journalists in the United States. Joseph B. Treaster, professor in the Department of Journalism and Media Management, has recently revamped the University of Miami’s chapter of SPJ and is the group's adviser. “The Society of Professional Journalists at the University of Miami is focused on getting jobs and internships for its members,” Treaster said. With this new focus, SPJ at UM now has at least 85 members, according to Treaster. At the organization’s last meeting in November, students elected [...]

February 9, 2018|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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Reflections on the 2018 NATPE Conference Internship

Every year, the National Association of Television Program Executives (NATPE) offers a competitive internship program that allows selected students to attend the conference and develop a greater knowledge of the television buying and distribution processes. Since 2011, the annual NATPE conference has been held in Miami Beach. In 2018, three students from the University of Miami School of Communication Department of Journalism and Media Management participated as NATPE interns. One of them, Lauren Tierney, a Media Management senior, shared her experience at the conference. Interns at NATPE are responsible for [...]

January 25, 2018|Media Management|
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MMA Meeting: Digital Sales Are More Than Just TV Sales

Although he may be better known as the voice of the The Band of the Hour, University of Miami School of Communication alumnus Jason Mizrachi stopped by the campus in early December to discuss digital TV sales and dispense valuable career advice to members of the Media Management Association. Mizrachi has done it all, working in sales and marketing for over 22 years. He sold yellow pages, operated his own business, and eventually ended up in his current job as digital sales manager for CBS-owned WFOR and WBFS. Mizrachi mentioned [...]

December 13, 2017|Journalism, Media Management|
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Visiting Knight Chair for Spring 2018 to Teach Course on Collaborative Documentary: Environment

Communication plays a significant role in the framing of environmental problems as well as in the articulation of solutions. What kinds of strategies and platforms are artists and documentary makers using to communicate thorny environmental concerns that are often out of sight and out of mind? What kinds of stories, visualizations and outreach initiatives encourage viewers to get involved? Spring 2018 Visiting Knight Chair, Elizabeth "Liz" Miller, will offer a unique course this spring that will give students the opportunity to answer these questions by exploring a range of short, [...]

2019-12-16T18:34:42-05:00December 6, 2017|Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures|
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Media Management Alumna Speaks on her Career at Nielsen

"[Job Seeking] is so much about the connections you make." This quote was the most important piece of advice guest speaker and University of Miami School of Communication alumna Kate Barnett shared with the members of the Media Management Association at the last meeting. During her talk, she retraced her nine-year journey from student to the professional world. Barnett graduated in December 2008 from UM and moved up the ranks of audience measurement giant Nielsen to become its vice president for digital client solutions. From a young age, Barnett developed [...]

November 14, 2017|Media Management|
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MMA Meeting: News As a Business

On October 18, the Media Management Association invited Ed McCullough to share his experience being involved in both the editorial and commercial sides of the news industry. McCullough spent more than 30 years working for the Associated Press (AP) in various functions, including news editor in South America and the Caribbean, bureau chief in Europe, and regional director for Latin America. More recently, he was AP's director for the Spanish media markets for eight years, until he became a media consultant in 2017. The AP is a well known news [...]

November 6, 2017|Media Management|
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Fall 4C Pilot Grants Awarded

A total of eight faculty members spread across six departments were awarded 4C Pilot Grants by the University of Miami School of Communication Center for Communication, Culture, and Change. These grants are awarded three times per year to fund interdisciplinary projects that align with the mission of the center and are designed to provide data to compete for external funding from private, foundation, and government sources. Margaret Cardillo, lecturer in the Department of Cinema and Interactive Media, along with Caleb Everett, professor in the College of Arts & Sciences and chair [...]

2019-12-16T18:35:54-05:00November 1, 2017|Advertising, Communication Studies, Doctoral, Media Management, Motion Pictures, Public Relations|
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Master’s Program Created for Media Management

The University of Miami School of Communication has added a 34-credit Master of Science in Media Management to its existing graduate programs. The new program, which starts in fall 2018, allows students to advance their career interests in the media industry in areas such as distribution, sales, news and entertainment programming, research, and analytics. Michel Dupagne, professor in the Department of Journalism and Media Management and faculty advisor of the Media Management Association, assisted in the creation of this program. “There are few graduate media management programs in the country, [...]

November 1, 2017|Media Management|
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