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Media Management

Make Valuable Connections at Fourth Annual Communication Meet-Up

Internship and job-hunting season has arrived. On March 28, University of Miami School of Communication’s Fourth Annual Communication Meet-Up will enable students and alumni to connect with professionals from a variety of communication fields. Attendees can look forward to networking with more than 50 company representatives looking to hire in areas including multimedia, design, communication, public relations, journalism, broadcasting, and advertising. Participants should dress professionally and bring copies of their résumés. Before the Communication Meet-Up, Oath Inc. is holding an info session from 1:30-2:30 p.m. in Wolfson room 3040, where [...]

March 22, 2018|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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MMA Meeting: How to Conquer LinkedIn for Personal Branding

On March 6, the Media Management Association (MMA) welcomed Devin Rogan, associate director at the University of Miami Toppel Career Center, to discuss personal LinkedIn branding strategy. Coming from a corporate recruiting background, Rogan fully understood the importance of LinkedIn as a valuable means of "showing off" one's professional image. Throughout his presentation, Rogan described the primary features of the popular professional social media platform, which is available both as a website and an app, and offered students advice to take advantage of these features effectively. First, he explained the profile expectations [...]

March 14, 2018|Media Management|
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Staying Up All Night for a Good Cause

On Feb. 23, I volunteered to stay up all night to help a local nonprofit during the ninth annual PhilADthropy, where students like me create campaigns and other communication pieces in 25 hours.  The event kicked off at 11 a.m. at the University of Miami School of Communication’s courtyard with speeches by assistant professor of practice in the Department of Strategic Communication and PhilADthropy founder, Meryl Blau, and dean of the School of Communication, Dr. Gregory J. Shepherd. After the 11 nonprofits were introduced, a lunch sponsored by the event's charter sponsor Markham [...]

March 8, 2018|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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Ninth Annual PhilADthropy is Launching to Help Local Nonprofits

Eleven leading non-profit organizations from South Florida were chosen to participate in the Ninth Annual PhilADthropy at the University of Miami School of Communication, where students create vibrant campaigns and other advertising materials in one 25-hour, coffee-fueled marathon for some of the most deserving local non-profits. Meryl Blau, lecturer in the Department of Strategic Communication at the School of Communication and the founder of PhilADthropy, says one campaign from last year’s event that really stood out was focused on Shake-A-Leg Miami (SALM). SALM works to improve the health, education, and [...]

February 14, 2018|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
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MMA Meeting: The Power and Importance of Video Advertising

The Media Management Association welcomed its first guest speaker of the year, Paul Vignau, the director of sales at Comcast Spotlight who was accompanied by Henry Ortiz, an associate account executive and University of Miami (UM) alumnus. Spotlight is Comcast's advertising sales division where Vignau and his team monetize viewer impressions.  According to Vignau, video is the most powerful medium and is, therefore, essential to developing an emotional connection with customers. For example, he referenced a 2014 Dick’s Sporting Goods advertisement, The Hoop, in which a proud father gives his [...]

February 12, 2018|Media Management|
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Society of Professional Journalists Focuses on Jobs and Internships

The Society of Professional Journalists (SPJ) is the oldest organization representing journalists in the United States. Joseph B. Treaster, professor in the Department of Journalism and Media Management, has recently revamped the University of Miami’s chapter of SPJ and is the group's adviser. “The Society of Professional Journalists at the University of Miami is focused on getting jobs and internships for its members,” Treaster said. With this new focus, SPJ at UM now has at least 85 members, according to Treaster. At the organization’s last meeting in November, students elected [...]

February 9, 2018|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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Reflections on the 2018 NATPE Conference Internship

Every year, the National Association of Television Program Executives (NATPE) offers a competitive internship program that allows selected students to attend the conference and develop a greater knowledge of the television buying and distribution processes. Since 2011, the annual NATPE conference has been held in Miami Beach. In 2018, three students from the University of Miami School of Communication Department of Journalism and Media Management participated as NATPE interns. One of them, Lauren Tierney, a Media Management senior, shared her experience at the conference. Interns at NATPE are responsible for [...]

January 25, 2018|Media Management|
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MMA Meeting: Digital Sales Are More Than Just TV Sales

Although he may be better known as the voice of the The Band of the Hour, University of Miami School of Communication alumnus Jason Mizrachi stopped by the campus in early December to discuss digital TV sales and dispense valuable career advice to members of the Media Management Association. Mizrachi has done it all, working in sales and marketing for over 22 years. He sold yellow pages, operated his own business, and eventually ended up in his current job as digital sales manager for CBS-owned WFOR and WBFS. Mizrachi mentioned [...]

December 13, 2017|Journalism, Media Management|
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Visiting Knight Chair for Spring 2018 to Teach Course on Collaborative Documentary: Environment

Communication plays a significant role in the framing of environmental problems as well as in the articulation of solutions. What kinds of strategies and platforms are artists and documentary makers using to communicate thorny environmental concerns that are often out of sight and out of mind? What kinds of stories, visualizations and outreach initiatives encourage viewers to get involved? Spring 2018 Visiting Knight Chair, Elizabeth "Liz" Miller, will offer a unique course this spring that will give students the opportunity to answer these questions by exploring a range of short, [...]

2019-12-16T18:34:42-05:00December 6, 2017|Broadcast Journalism, Communication Studies, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures|
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Media Management Alumna Speaks on her Career at Nielsen

"[Job Seeking] is so much about the connections you make." This quote was the most important piece of advice guest speaker and University of Miami School of Communication alumna Kate Barnett shared with the members of the Media Management Association at the last meeting. During her talk, she retraced her nine-year journey from student to the professional world. Barnett graduated in December 2008 from UM and moved up the ranks of audience measurement giant Nielsen to become its vice president for digital client solutions. From a young age, Barnett developed [...]

November 14, 2017|Media Management|
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