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Media Management

Are You Sick of Bad News?

By Barbara Gutierrez Studies show that consumers are reading and watching less local and national news. In many cases, it is for mental health reasons. If you have been experiencing stress because of the state of the world—a pandemic, political strife, killings, and extreme weather conditions—you are not alone. For many, news can be toxic, and its intensity can promote helplessness and exhaustion, experts report. A 2022 Reuters Institute for the Study of Journalism report on consumers in the United States said that while the majority of people surveyed consume [...]

2023-08-16T14:56:29-04:00August 16, 2023|Broadcast Journalism, Journalism, Media Management|
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MMA Meeting Recap: Brian Norris Shares Career Advice with MMA Students

By Rachel Schlow A frequent speaker to the Media Management Association (MMA), Brian Norris kindly stopped by the School of Communication during his short stay in Miami to share his career experiences in advertising and sales over the last 20 years. Norris is currently senior vice president, SMB Growth Division, Advertising & Partnerships at NBCUniversal, as well as adjunct professor at Fordham University Gabelli School of Business. He previously led the first direct-to-consumer team within the Advertising & Partnerships division at NBCU, with a focus on creating an environment for [...]

2023-05-08T17:39:19-04:00May 8, 2023|Media Management|
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Ramos Receives Top Award from School of Communication

Acclaimed journalist Jorge Ramos, who recently endowed scholarships in the School of Communication, was honored during the University of Miami Student Media Awards. By Karina Valdes With the academic year coming to a close, the University of Miami School of Communication celebrated the achievements of student media at the 74th Annual University of Miami Student Media Awards. During the ceremony, alumnus and acclaimed journalist, Jorge Ramos, was recognized with the 2023 South Florida Communicator of the Year Award for his distinguished contributions to the media profession. He spoke with students [...]

2023-05-04T15:25:11-04:00May 4, 2023|Broadcast Journalism, Electronic Media, Journalism, Media Management, School of Communication|
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The Importance of Connecting to the Audience in Advertising

By Leen Shlomo In March 2023, the Media Management Association (MMA) invited Lucia Sotres to discuss the evolution of media and advertising in the last 10 years. Originally from Mexico City and speaking four languages (English, Spanish, French, and German), Sotres is currently Condé Nast's luxury account director for Mexico and Latin America. Condé Nast, owned by Advance Publications, has been a leading media company for more than 100 years, publishing such magazines as Vogue, GQ, Glamour, and Vanity Fair, and reaching over 270 million consumers in 32 markets. Before [...]

2023-05-02T11:34:34-04:00May 2, 2023|Media Management|
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Graduating Senior is All About Clubs, Communication, and Now Commencement

By Karina Valdes Katarina Jenkins is graduating with a Bachelor of Science in Communication majoring in public relations and with two minors; one in media management and a second in marketing. Visit https://commencement.miami.edu/ for more information on commencement at the University of Miami. For Katarina Jenkins, the decision to attend the University of Miami was an easy one. Her mom, a member of the air force, completed ROTC at UM and graduated with her bachelor’s and Ph.D. degrees from the university. As a military child, Jenkins moved every year or [...]

2023-05-01T15:36:06-04:00May 1, 2023|Media Management, Public Relations, School of Communication|
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New U-LINK Projects Aim to Improve Health Care, Find Novel Uses for Fish Waste

By Janette Neuwahl Tannen University of Miami faculty members on four newly funded U-LINK projects hope to provide effective solutions to challenging societal problems. Learning to use fish waste to create more eco-friendly concrete. Creating a better model for former inmates with health conditions to reenter society without having to worry about finding a new doctor. These are just two of the ideas that four new teams of researchers from subject areas across the University of Miami will investigate for a year through the University Laboratory for Integrative Knowledge (U-LINK) program. Started [...]

2023-03-01T11:49:10-05:00February 28, 2023|Broadcast Journalism, Journalism, Media Management|
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Violence Against Journalists Strikes Florida

By Megan Ondrizek and Jenny Hudak Faculty members at the School of Communication discuss threats journalists face in the field after a television reporter with Spectrum News 13 in Orlando was killed while on assignment Wednesday afternoon. Sallie Hughes has been studying violence against journalists, especially in Mexico, since the early 2000s. “During that time, types of violence against journalists became more diverse and widespread,” said Hughes, professor and associate dean at the University of Miami School of Communication. The violence hit much closer to home on Wednesday. Dylan Lyons, [...]

2023-03-01T11:50:07-05:00February 28, 2023|Broadcast Journalism, Electronic Media, Journalism, Media Management|
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MMA Meeting: The Evolution of Social Media Marketing

By Rachel Schlow For its first in-person meeting in three years, the Media Management Association (MMA) welcomed Anthony Santana, co-founder and chief marketing officer of Hardcore Advertising, to discuss the evolution of social media marketing in the United States. Hardcore Advertising is a local full-service advertising agency that offers numerous services ranging from social media strategy to website creation. Born and raised in Miami, Santana has more than 15 years of experience in both media and marketing industries. He earned his M.B.A. degree in International Business from Florida International University. [...]

2023-02-08T11:24:18-05:00February 8, 2023|Media Management|
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Career Advice to Graduates: ‘Never Give Up!’

By Andrea Tarrab With 25 years of TV sales experience, Heather Aucoin was the perfect speaker for the Media Management Association to invite to provide career advice to students and identify current trends in the television business. Aucoin has worked for NBCUniversal since 2005, including as an account executive, a Southeast sales leader, and a national sales manager. She has collaborated with a wide range of advertisers, from Fortune 500 companies to local businesses, and managed accounts for big sports events, such as the Olympics, the Super Bowl, and the [...]

2022-11-21T13:11:42-05:00November 21, 2022|Media Management|
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MMA Meeting: “The Sports Industry is the Intersection Between Law and Business”

By Andrea Tarrab In Oct. 2022, Ivan Parron joined the members of the Media Management Association on Zoom to discuss current issues in sports media law. Born in Miami and raised in a family of Cuban immigrants, he shared with members anecdotes about growing up in his household, his upbringing, and what led him to cultivate a great work ethic. Parron acknowledged that he was already interested in television technology at an early age. As part of his 25-year professional career, Parron worked in TV sales for Paxson Broadcasting, founded [...]

2022-11-01T13:17:49-04:00November 1, 2022|Media Management|
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