Examining Social Comparison Effects on Facebook
Research Award recipients Professors Cong Li and Nick Carcioppolo will soon begin work on their Center for Communication, Culture and Change project "Do Our Friends Make Us Feel Worse? Examining Social Comparison Effects on Facebook," which will study the influence of social comparison on Facebook users’ emotions and life satisfaction through an experiment using perceived psychological closeness and perceived message relevance. “Facebook users consume a large amount of information provided by their friends every day," said Professor Li. "The most interesting part of this project is to demonstrate how such [...]









