FacebookXInstagramVimeo

Advertising

UM School of Communication Students Win 14 ADDYs

Mailers, apps and marketing campaigns characterized by their innovation led to School of Communication students taking home six gold and eight silver local ADDY awards. Students used skills learned in the classroom to take on corporate clients by creating campaigns for Mary Kay, Maker’s Mark and Johnnie Walker. They also tackled global and social problems, ingeniously addressing the issues of cyber bullying, Ebola and childhood obesity. Winning a gold or silver local ADDY award is the first of three steps to the national Student American Advertising Awards Competition. “The ADDYs [...]

2019-12-17T19:41:04-05:00March 10, 2015|Advertising, Motion Pictures, Public Relations|
Read More

How 25 Hours Without Sleep Produces Professional Advertising Campaigns for Nonprofits

Sleep is overrated. No one knows that better than Meryl Blau, faculty advisor to PhilADthropy and professor at University of Miami’s School of Communication. Since 2010, Blau has put together 16 teams of student and professional volunteers and led them on a 25-hour caffeine-fueled advertising rolling coaster. The end result? Sixteen nonprofits walk away with professional advertising materials that have been used in local and national campaigns.  “In 25 hours you guys were able to make all this?” asked Amir Whitaker, founder of Project Knucklehead, “You guys have been able [...]

February 13, 2015|Advertising, Public Relations|
Read More

Making O.riginals with a Personal Touch

What started as a hobby for advertising graduate Olga Martinez has turned into a small business that has captured the hearts of children and parents all over Miami. As a favor in 2009, Martinez was asked to draw a cartoon resembling her cousin so she could have stickers to decorate birthday gifts. Before Martinez knew it, the stickers had become so popular that people began asking for their own designs. As a result, Martinez founded O.riginals: Design and Stationery, an online boutique that specializes in personalized gifts that feature an [...]

November 20, 2014|Advertising, Communication Studies|
Read More

A Conversation with Ron Meyer, Vice Chairman of NBCUniversal

Ron Meyer, one of the most influential executives in Hollywood, is coming to the School of Communication on Monday, October 13 at 10:00 AM (Shoma Hall - CIB 3053). Ron Meyer is Vice Chairman of NBCUniversal. He provides strategic guidance and counsel on all aspects of the company, including its valuable portfolio of film and television assets, as well as the global theme park businesses.He was promoted in September, 2013 after serving as President and Chief Operating Officer of Universal Studios since 1995.Prior to joining Universal Studios, Mr. Meyer was [...]

September 30, 2014|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
Read More

Richter Library Launches Subject Guide for Media Management Research

Terri Robar, Social Sciences Librarian at the Richter Library, created an online Media Management Subject Guide to tailor library resources to the needs of Media Management students. This guide lists relevant books, databases, videos, and websites for the areas of media research, programming, entrepreneurship, and technology. A similar guide already exists for Advertising and Public Relations students. Primary databases for media management research and projects include: ABI/INFORM, Academic Search Premier, Business Insights: Essentials, Business Source Premier, ComAbstracts, Communication & Mass Media Complete, Communication Abstracts, LexisNexis Academic MediaMark MRI, Mergent Online, [...]

September 15, 2014|Advertising, Journalism, Media Management, Public Relations|
Read More

Places & Spaces: Mapping Science Exhibit To Open On Sept. 4

Join the University of Miami for the launch of the Places & Spaces: Mapping Science exhibit and a semester-long celebration of science, art, and data visualization from 6 to 8 p.m. on September 4 at Stanley and Jewell Glasgow Hall at UM’s School of Architecture. Katy Börner, Victor H. Yngve Professor of Information Science in the Department of Information and Library Science, School of Informatics and Computing at the University of Indiana and curator of the international Places & Spaces exhibit, will deliver the keynote talk. A reception will follow the event.  RSVP at http://tinyurl.com/pseopen More information on Places & [...]

August 28, 2014|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Motion Pictures, Public Relations|
Read More

SoC Welcomes New Faculty

The School of Communication welcomes 11 new faculty members this fall across its four departments. Meet our new faculty members: Dr. Susan E. Morgan is director for the Center for Communication, Culture, and Change and a professor in Communication Studies. Dr. Morgan’s research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations. Her research has been supported by over $9 million in grant funding from the National Institute on Drug Abuse, the National Institute for Occupational Safety and Health, and the Department of Health and [...]

August 25, 2014|Advertising, Broadcast Journalism, Communication Studies, Doctoral, Electronic Media, Interactive Media, Journalism, Media Management, Motion Pictures, Public Relations|
Read More

Scholarship Endowment Honors Professor Stanley L. Harrison, Assists Undergraduate Writers

A $100,000 endowment, led by the Autumn Ridge Foundation with the help of School of Communication alumni, will honor a beloved public relations professor and provide lasting scholarship support to students who excel at writing. The Dr. Stanley L. Harrison Memorial Endowed Scholarship Fund honors Professor Stanley “Stan” L. Harrison, who imparted his love of writing to hundreds of School of Communication students. The fund awards assistance for tuition and expenses to deserving SoC undergraduates with a proficiency for writing. It is an important contribution to Momentum2: The Breakthrough Campaign [...]

2023-10-26T13:33:31-04:00August 18, 2014|Advertising, Broadcast Journalism, Communication Studies, Electronic Media, Journalism, Media Management, Motion Pictures, Public Relations|
Read More

Students Learn From ‘Best and Brightest’ During New York Experience

From watching a taping of “The Late Show with David Letterman” to getting assignments on the air, 14 SoC students learned at the center of media production this summer during the sixth annual New York Experience course, led by Professor Ellen Fleysher. “The idea for students in the New York Experience is that you are exposed to more than the classroom, more than student media, and even more than local media,” Fleysher said. “You’re working at a national level with the best and brightest. You can only be inspired by [...]

August 11, 2014|Advertising, Broadcast Journalism, Electronic Media, Journalism, Public Relations|
Read More

University of Miami Wins National Student Advertising District 4 Competition

For the third year in a row, the University of Miami School of Communication’s National Student Advertising Competition (NSAC) team – the Miami Collective -- won first place at this year’s American Advertising Federation’s National Student Advertising District Competition.  The UM team now heads to Phoenix, Ariz., June 5-8, to compete nationally against 18 other district-winning schools. This is the third consecutive year UM has defeated competitive schools such as Florida State University, the University of South Florida, and Ringling College. In 2011, UM took home the national championship after advancing [...]

2019-12-17T19:51:48-05:00June 23, 2014|Advertising|
Read More