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New Advertising, M.A. focuses on strategy and global insight

New Advertising, M.A. focuses on strategy and global insight The M.A. in Advertising offers a strategic, data-driven approach to communication, with access to mentorship, industry insights, and real-world experience. Abbie Bernet 4-4-2025 The University of Miami School of Communication proudly announces its Master's in Advertising program, a strategic pathway into the dynamic advertising industry. In today's cluttered advertising landscape, effective messaging requires more than creativity – it demands strategic thinking and consumer insight. The 36-credit curriculum emphasizes advertising strategy and consumer analytics, equipping graduates with expertise to [...]

2025-04-07T08:45:42-04:00April 4, 2025|Advertising, Graduate Studies, School of Communication|
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Award-winning year for the School of Communication

By Barbara Gutierrez It has been a stellar year for the University of Miami student publications and media outlets of the School of Communication. Altogether the publications and student-led television shows have garnered an impressive number of awards. The Ibis yearbook received a Pacemaker award for 2023 by the Associated Collegiate Press (ACP) at the University of Minnesota at the ACP National Conference in La Jolla, California. The Ibis yearbook also received the Best of Show Yearbook at the conference. The Pacemaker is considered one of the most prestigious prizes in [...]

2024-05-03T14:23:54-04:00May 3, 2024|Advertising, Broadcast Journalism, Journalism, Media Management, Public Relations, School of Communication|
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London Calling: Communication Students Spend Three Weeks Studying Abroad

By Karina Valdes London’s rich history and vibrant culture were the backdrop for a three-week global communication study abroad experience for students at the University of Miami School of Communication. Led by Joseph B. Treaster, professor, and Gina Presson, lecturer, the duo were accompanied by Ben Ezzy, manager of broadcast operations, who documented the experience. Smiling students walk the streets of London on their way to visit the Wall Street Journal. Juniors Julianna Sondon, majoring in journalism and minoring in public relations and history, and Elliott Wyndorf, majoring [...]

2023-11-06T21:13:11-05:00November 3, 2023|Advertising, Broadcast Journalism, Electronic Media, Journalism, Media Management, Public Relations, School of Communication|
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Is Generation Z Addicted to the Phone?

By Jenny Hudak and Victoria Leal Studies show that those born in the late 1990s or later and who grew up with the use of digital technology, mainly Generation Z, are spending time online at unprecedented rates. Read about the pros and cons of increased social media use. Now, more than ever, Generation Zers are spending time online. According to the Pew Research Center, 97 percent of teenagers use at least one major online platform, like Instagram, Twitter, or TikTok. And, whether a person spends five minutes—or hours—online, social media [...]

2023-03-01T11:47:35-05:00March 1, 2023|Advertising, Public Relations|
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