WASHINGTON, D.C., January 12, 2026 – The American Advertising Federation is proud to announce that Vrinda Gupta, a psychology and advertising student has been selected as part of the 2026 Most Promising Students program.

The Most Promising Students Program began in 1997 and serves as part of the AAF’s mission to ensure that the advertising industry is led by a wide variety of informed perspectives, cultural influences and diverse backgrounds.

The Most Promising Students Program is open to undergraduate, senior standing, AAF members. The application process contains an application, essays, recommendation letters, as well as multiple interview rounds.

Upon selection, students are paired with a mentor, as well as invited to participate in a week-long experience designed to connect them with leaders across advertising, media, and marketing. The program begins with industry immersions, where students visit top agencies, brands, and media companies to gain firsthand exposure to their inner workings of the industry through workshops, tours, and conversations with professionals. This program takes place annually, with the week-long experience taking place February 24-27 in New York City.

“To be selected for the AAF’s Most Promising Students program is a tremendous honor. The driving force behind this program is to ensure diverse voices and perspectives become part of the advertising industry. Until the creative process and team for every agency, company and brand reflects the intended target audience, our work isn’t done. This year’s class of 25 students from across the country will move us one step closer to the goal,” said AAF Executive Vice President Dawn Reeves.

Learn more about the American Advertising Federation or the Most Promising Students program.