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Orange Umbrella’s Super Bowl ad shows Doritos are the chip that counts

Orange Umbrella’s Super Bowl ad shows Doritos are the chip that counts Orange Umbrella’s Ian Mavorah, Ava Prinzo and Liam Kirkpatrick at UM’s School of Communication on Feb. 4, 2025. Photo Credit // Ethan Dosa. By Samantha Rodriguez 2-19-2025 This story originally appeared in The Miami Hurricane Doritos have been a staple Super Bowl snack for decades. The University of Miami’s Orange Umbrella reinvented the iconic brand as not just a chip, but a lifestyle in the student-run ad agency’s ad submission for Doritos’ Crash the Super [...]

2025-02-21T14:58:57-05:00February 21, 2025|School of Communication|
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Route 6 / Orange Umbrella’s Sixth Birthday

We invite you to take a trip along Route 6 to Orange Umbrella’s sixth anniversary event! You won’t want to get stuck in traffic and miss out on this opportunity to network and learn about our alumni’s experience with OU, including how it benefited their experience working in the real world and their current success stories. 

2023-04-04T12:00:43-04:00April 4, 2023|, |
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Gen Z Students Give Tips on How to Engage Their Peers

By Barbara Gutierrez Members of Orange Umbrella, the student-run communication consultancy at the University of Miami, recently offered their advice to local communication leaders at a major conference on marketing to their counterparts. Do you want to successfully market to Generation Z? Make sure you are transparent in your approach to marketing and sales and make sure that you use short, snappy videos in your advertising. These were some of the tips members of the University of Miami School of Communication’s Orange Umbrella offered participants at the “Borrell Miami 2022 [...]

2022-04-06T11:10:56-04:00April 6, 2022|School of Communication|
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