MMA Meeting: Marketing in the Intersection of Media and Technology

By: Micaela Wenger The Media Management Association invited Comcast's Javier Garcia to discuss how marketing and branding strategies can enhance, and even reposition, assets in a fast changing technological environment. Garcia, a senior vice president of sales and marketing for the Florida region, has worked for Comcast for the last five years. Before joining the cable company, he took on various positions at Yahoo! for eight years. His presentation was especially timely as multichannel video programming distributors are facing significant decline in pay-TV subscription due to accelerated cord-cutting trends. First, [...]