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MMA Meeting: “The Sports Industry is the Intersection Between Law and Business”

By Andrea Tarrab In Oct. 2022, Ivan Parron joined the members of the Media Management Association on Zoom to discuss current issues in sports media law. Born in Miami and raised in a family of Cuban immigrants, he shared with members anecdotes about growing up in his household, his upbringing, and what led him to cultivate a great work ethic. Parron acknowledged that he was already interested in television technology at an early age. As part of his 25-year professional career, Parron worked in TV sales for Paxson Broadcasting, founded [...]

2022-11-01T13:17:49-04:00November 1, 2022|Media Management|
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MMA Meeting: “Careers are not linear”

By Lee Shlomo Allison Blumenfeld, an alumna of the University of Miami and the first president of the Media Management Association (MMA), recently spoke to members of the MMA about her professional growth and transition since graduation, including her current position at Meta. In fact, learning and growth was a significant theme behind this meeting. Blumenfeld graduated from the University in 2014 with a B.S. in Media Management and History. During her time at the University, she first interned in a marketing role at TuneUp Media, a digital music company. [...]

2022-10-18T10:39:25-04:00October 18, 2022|Media Management|
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Research in Progress Meeting with Victoria Orrego Dunleavy, Ph.D.

Addressing COVID-19 Misinformation and Resiliency Among Latinos Living with HIV: Formative Research Guiding the Latinos Unidos Microgame Intervention The effects of mitigation strategies including shelter-in-place orders and social distancing combined with the COVID "infodemic" disseminated by media may interact synergistically to worsen already compromised mental health outcomes and medical treatment of PLWH. We propose that a microgame intervention targeting individual resilience skill building and media literacy could be mobilized to protect the mental health of Latino PLWH as well as promote HIV care during the pandemic. Join Victoria Orrego Dunleavy, [...]

2022-09-08T15:11:00-04:00September 8, 2022||
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Changes in the Advertising Sales Environment

By Melissa Mendez On March 15, Brian Norris, senior vice president of Ad Sales and Direct To Scale & Commerce Partnerships from NBCUniversal (NBCU), spoke to the members of the Media Management Association over Zoom to discuss the evolution of advertising sales throughout his career. Before joining NBCUniversal, Norris worked at Lifetime Television, Viacom, and Dish Network in advertising and media sales. During his last three years at NBCU, he has led the first direct-to-consumer sales team, which was designed to enable brands to scale from social platforms to ones [...]

2021-04-06T12:27:21-04:00April 6, 2021|Media Management|
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‘Change Brings Opportunities,’ WarnerMedia Executive Says

By: Raul Cruz "Change brings opportunities," is one of the key messages that Jennifer Mirgorod, head of Sales and Account Management at WarnerMedia Sales and Distribution, delivered to the members of the Media Management Association during a popular Zoom session about her company’s streaming service, HBO Max. Mirgorod graduated with a BA in Foreign Affairs from the University of Virginia and spent nearly two decades working for Turner Broadcasting in various executive positions in advertising and sales. Prior to her current position, Mirgorod was an executive vice president in Partnership [...]

2021-02-22T14:52:14-05:00February 22, 2021|Media Management|
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The Power of Brand Advocacy in the Streaming Business

By: Raul Cruz Michael Fernández, vice president of marketing for V-Me Media, spoke over Zoom with the members of the Media Management Association about the importance of branding strategy in the increasingly competitive streaming space. Simply stated, branding refers to a company's ability to create a unique identity for a product or service in the mind of the consumer. Fernández held previous positions with Viacom International Media Networks as senior manager in advertising and brand solutions for the Latin American market and with Sony Pictures Television as marketing manager in [...]

2020-11-05T10:37:29-05:00November 4, 2020|Media Management|
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From UM to Sony Music Entertainment: Alumna Shares Her Path to Success

By: Micaela Wenger On Sept. 21, 2020, Michelle Ben-Reuven, a 2015 undergraduate Media Management alumna, shared her insights about her professional journey with the members of the Media Management Association. She chose the University of Miami because she did not want to go too far from home for college. After graduating from UM, she went down many different career paths until she found herself at Sony Music Entertainment. It was only after her internship with Capitol Records that she knew she wanted to work in the music business. Ben-Reuven was [...]

2020-10-05T15:28:36-04:00October 5, 2020|Media Management|
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Interpersonal Skills Matter in the Media Business

By: Media Management Association This summary statement was a fitting conclusion for the presentation of Revolt Media & TV's James Brown to the members of the Media Management Association on Tuesday, March 3. Brown, currently the EVP of Content Distribution at this content creation company, explained his professional journey from Bell Atlantic to ESPN to Revolt and offered advice to students interested in working in the content distribution business. While working at Bell Atlantic in the 1980s and 1990s, Brown remembered being a part of a select group of managers [...]

2020-03-06T11:07:57-05:00March 6, 2020|Media Management|
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